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SUNDAY, NOVEMBER 22, 2009
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NEWS ABOUT: viewing habits

viewing habits stories: 3 news summaries

(Newser) - A  group of media companies has joined forces with major advertisers to challenge Nielsen's dominance in TV ratings measurement, the Financial Times reports. The firms involved—including NBC, Time Warner, Disney, and Procter & Gamble—aim to have their rival audience measurement scheme up and running by next month,... More »

MORE ABOUT:
television • Time Warner • NBC • Disney • Nielsen • Nielsen Ratings • digital video • TV ratings • viewing habits • television advertising

(Newser) - Watch out Nielsen, here comes TiVo. The company that allows you to skip ads and store shows on its digital video recorder plans to sell your viewing habits to stations and advertisers, USA Today reports. Unlike Nielsen, TiVo can sell second-by-second breakdowns of the shows and ads people... More »

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DVR • data • TiVo • viewing habits • market research • television advertising • Nielsen Broadcast Data Systems • fast forward

Sexes Split on Web Watching Habits

Study finds women like Web TV, while men like short, funny clips

Feb 14, 08 8:48 AM CST
(Newser) - Women like watching network TV on the web, while men would rather click around and watch short, funny clips, a Nielsen Online study has found. The survey, Nielsen's first major one of its kind, found women are twice as likely to go to network web sites, and men in the... More »

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television • Internet • YouTube • online videos • viewing habits

3 Stories


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