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December 2, 2008 9:50:21 PM CST

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 For Wealthy, 
 It's Cool to Be Cheap 

Twin concerns drive new consumer psyche

Wall Street Journal Wall Street Journal Nov 4, 08 10:43 AM CST
(Newser) - Affluent Americans are folding up the Gucci sunglasses and trying green living's thriftier practices on for size, a response to environmental and economic concerns that's sure to dampen spending for the duration of the recession, the Wall Street Journal reports. "People aren't shopping to feel better," said one retail consultant. "They actually are not shopping to feel better." More »

More about:  Financial Crisis • credit crisis • consumer spending • luxury goods • green revolution • consumer psychology

In Good Times and Bad,
Looks Matter

Execs' trustworthy appearance can mislead consumers

Washington Post Washington Post Jul 21, 08 1:07 PM CDT
(Newser) - Did so many people believe IndyMac CEO Michael Perry's assurances that his company was doing fine because of his baby face? A forthcoming study suggests that soft features like "large eyes, small nose, high forehead and small chin," engender more favorable bias in viewers, the Washington Post reports. The effect only goes so far, however. More »

More about:  subprime crisis • CEO • IndyMac • corporate execs • appearances • consumer psychology

Phone Makers Chase Fickle Customers

Execs obsess over consumer wants, 'subliminal' needs

New York Times New York Times Feb 29, 08 11:15 AM CST
(Newser) - With the cellphone industry increasingly hit-driven, phone designers are plumbing the consumer psyche through cultural experts and focus groups, reports the New York Times. "Our job is to be behaviorists and psychologists," says an exec. Competition has heated up as consumers buy—and discard—phones at an ever-faster rate, with the most trend-conscious getting a new one every 9 months. More »

More about:  Apple • cell phones • iPhone • cell phone industry • Nokia • design • product design • LG Electronics • consumer psychology

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