E*Trade

8 Stories

How Martin Shkreli Is Staying Free

He used $45M E*Trade account to secure his bail

(Newser) - Martin Shkreli is wealthy enough to buy a $120 tea on a whim, but exactly how much money he has is a mystery. A recent court filing, however, shows the former drug CEO had at least $45 million in an E*Trade account as of Wednesday; Shkreli used it to secure... More »

E*Trade Fires Back at Coke Sniffing 'Train Wreck' LiLo

Court filings include profanity-ridden Internet comments

(Newser) - E*Trade is firing back at Lindsay Lohan, and it’s not pretty. In response to LiLo’s $100 million lawsuit against the company for defaming her in a commercial, E*Trade filed hundreds of pages to prove Lohan lives in Hollywood—not Long Island, where she filed the case. But those... More »

6 Mascots That Must Go

Ronald McDonald and the Trix rabbit, for starters

(Newser) - A new survey shows lots of people want McDonald's to retire Ronald McDonald as a mascot, and Nerve agrees: He's just a little creepy. Josh Kurp lists five other mascots that need to go:
  • Chester Cheetah, Cheetos: He's "more drug dealer/pimp than a snack-food-selling jungle cat."
  • Dig 'em
... More »

E*Trade Toyed With Nastier Names Than 'Milkaholic'

Lindsay Lohan should be happy the baby wasn't called 'skanky cake'

(Newser) - Lindsay Lohan is none too pleased—to the tune of a $100 million lawsuit —about the E*Trade commercial featuring a talking “milkaholic” baby named Lindsay, but it could have been worse. Joshua David Stein was there as the ad was created, working on a behind-the-scenes story for Esquire... More »

Lindsay Lohan Sues E*Trade: That Baby Is Mocking Me!

Actress not amused by 'milkaholic' joke in commercial

(Newser) - Lindsay Lohan is apparently famous enough to be known by her first name alone…and she wants $100 million from E*Trade, which dared to use that name without her permission. The “milkaholic” baby featured in the above ad was named after “someone on the account team,” a... More »

Talking Baby Outgrows E-Trade's Ads

Company scrambled to find new kid ahead of Super Bowl

(Newser) - With advertising’s Super Bowl just around the corner, E-Trade finds it’s outgrown its talking-baby spots—or, rather, that the talking baby has outgrown them. “We repurposed all the footage we had,” a company rep tells the Wall Street Journal of the tyke we’ve all seen... More »

Day Traders Jump Back Into the Game

Low interest rates entice small, leveraged players

(Newser) - Trading volume is rising on Wall Street, but it’s not because of renewed confidence from long-term investors. The surge has instead been powered by a 14% jump from online brokerages like Charles Schwab and TD Ameritrade, and much of the money has been funneled into volatile parts of the... More »

Shakeup May Signal E*Trade's Availability

New chairman could steer struggling brokerage toward buyer

(Newser) - E*Trade Financial, stung by mortgage- and mortgage-backed securities market losses, is adding CEO to chairman Donald Layton's duties. The company may be dolling itself up for a possible sale by polishing its tarnished image, the Wall Street Journal reports. Since Layton, 57, became chairman in November, the brokerage has rebounded... More »

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