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New campaign says the soda tastes better when consumed slowly
Wall Street Journal Jul 28, 08 11:31 AM CDT
(Newser) -
Facing flagging sales, 123-year-old Dr Pepper is capitalizing on “scientific” research that suggests it tastes better when you drink it slowly, the Wall Street Journal reports. Dr Pepper’s marketers are launching a campaign using “fake doctors to deliver this quasi science,” says an ad exec. Basketballer Dr J and Dr Frasier Crane of Frasier fame are touting the research in new commercials, saying "Slower is better: Trust me I'm a doctor."
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Recession driving down sales
Wall Street Journal May 20, 08 2:35 AM CDT
(Newser) -
The cellphone market is experiencing a significant sales slide, with the most serious decline so far among lower-income users, reports the Wall Street Journal. Studies reveal first quarter sales dips ranging from 5% to 22%. Analysts expect growth to slow even further. The market may be reaching saturation with 83% of Americans owning cellphones.
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