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MONDAY, NOVEMBER 23, 2009
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NEWS ABOUT: market-research

market-research stories: 2 news summaries

Dr Pepper Ads
Want You to Sip, Not Guzzle

New campaign says the soda tastes better when consumed slowly

Jul 28, 08 11:31 AM CDT
(Newser) - Facing flagging sales, 123-year-old Dr Pepper is capitalizing on “scientific” research that suggests it tastes better when you drink it slowly, the Wall Street Journal reports. Dr Pepper’s marketers are launching a campaign using “fake doctors to deliver this quasi science,” says an ad exec. Basketballer... More »

MORE ABOUT:
beverages • soda • Dr Pepper • market-research • Kelsey Grammer

 Cellphone Sales Drop 

Recession driving down sales

May 20, 08 2:35 AM CDT
(Newser) - The cellphone market is experiencing a significant sales slide, with the most serious decline so far among lower-income users, reports the Wall Street Journal. Studies reveal first quarter sales dips ranging from 5% to  22%. Analysts expect growth to slow even further. The market may be reaching saturation with... More »

MORE ABOUT:
cell phones • Verizon • BlackBerry • Motorola • Bluetooth • Sprint Nextel • wireless service • market-research • Samsung Electronics

2 Stories


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