movie tie-ins

(Newser) - Will Ferrell fans can watch the funnyman eat reindeer eyeballs, drink his own urine, and rappel down frozen waterfalls in a June episode of Man vs. Wild. Ferrell joined host Bear Grylls in Sweden—where the pair also improvised snow shoes and foraged for food—to tape the popular Discovery...

(Newser) - For the innumerable entities cashing in on Sex and the City, the movie due out Friday is the tip of the multimillion-dollar iceberg, reports Forbes. New Line Cinema, which has tie-in deals with eight companies, compares the likely blockbuster to “the Super Bowl for women.” Other high-end beneficiaries...