cereals

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Another US Giant Is Splitting Into Stand-Alones

Kellogg will now have separate businesses dedicated to cereals, snacks, and plant-based foods

(Newser) - Kellogg is letting go of its Eggos. Rather, the frozen waffle brand will no longer fall under the general Kellogg's umbrella, but instead will be absorbed into one of three stand-alone businesses that the food conglomerate has announced it's splitting into. The Wall Street Journal notes the three...

John Oliver Challenges Cheerios to Drop F-Bomb
John Oliver Goes on
a Cereal Rant
Jun 2, 2021 12:13 AM CDT

John Oliver Goes on a Cereal Rant

Challenges Cheerios to drop an F-bomb

(Newser) - Late night host John Oliver has a big issue with ... breakfast cereals. In a web exclusive video , the Last Week Tonight host ranted about the tendency of cereal brands to deliver "empty nonsense" and meaningless "positivity" jargon in their ad campaigns and on social media. "No one...

To Woo Millennials, 4 Cereals Are 'Kicking It Old School'

Cocoa Puffs, Trix, Cookie Crisp, Golden Grahams are going back to the '80s

(Newser) - If your Cocoa Puffs taste especially chocolatey lately, it's not your imagination. That's because General Mills is tapping into consumer nostalgia in an effort to woo millennials and others via an update on four of its breakfast cereals, Food Dive reports. Or is that a backdate? "Your...

NYC MTA: TikTok Star's Subway Prank 'a New Low'

Josh Popkin's Fruity Pebbles-and-milk stunt didn't go over well

(Newser) - A TikTok star caused quite a commotion on a New York City subway, and now he's facing quite a backlash. Per BuzzFeed , Josh Popkin, the 23-year-old also known as @fckjoshy, shared video on the social network showing him carrying a plastic bin filled with Fruity Pebbles and milk onto...

'Classic Trix' Is Already Back
'Classic Trix'
Is Already Back
Sep 21, 2017 5:11 PM CDT

'Classic Trix' Is Already Back

Version with artificial colors, flavors will return to shelves

(Newser) - Trix is back to its old tricks: The colorful cereal will once again be made with artificial dyes and flavors, nearly two years after they were banished from the cereal, the AP reports. Food maker General Mills said Thursday that Classic Trix will return to supermarket shelves in October. But...

General Mills Out With First New Cereal in 15 Years

Tiny Toast uses mini-toast pieces sprinkled with real fruit

(Newser) - The breakfast world hasn't seen a new cereal from General Mills since the turn of the millennium, but that's about to change. The food company known for Cheerios and Cinnamon Toast Crunch has announced that consumers will be able to pour milk later this month over Tiny Toast,...

Economic 'Mismatches' Mean Food Crisis Is Here to Stay

(Newser) - The various sectors of the global economy have become so entwined with food production that prices are acting in a very “puzzling” manner, the Economist reports. Last year, the market responded rationally to the global food crisis of 2007-08, increasing production and thus lowering prices. But with another bumper...

Experts Slam Sugary Cereals
 Experts Slam Sugary Cereals 
Oct 2, 2008 2:18 AM CDT

Experts Slam Sugary Cereals

'Like eating a doughnut for breakfast'

(Newser) - Mothers who serve their children certain brands of breakfast cereal are giving them the nutritional equivalent of a glazed doughnut for breakfast, according to a new study by Consumer Reports. Researchers analyzed 27 brands of cereal for nutritional value, and rated Post's Golden Crisps and Kellogg's Honey Smacks the worst....

8 Stories