Brown-Forman

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Southern Comfort Is About to Add a Surprising Ingredient

If you thought it already contained whiskey, it doesn't—but it once did, and it will again

(Newser) - Southern Comfort bills itself as "the spirit of New Orleans," but the generic grain-neutral spirit base it contains (an ingredient not far removed from vodka) doesn't exactly scream "Deep South character." The Sazerac Company, owner of the college-staple brand, wants to change that perception—and... More »

In Poor Economic Climate, Whiskey Sells

(Newser) - Amid dire economic projections, the maker of Jack Daniel’s Tennessee whiskey is having a banner year, the LA Times reports. “We had a nice quarter,” Brown-Forman’s CEO said of sales and income that bested Wall Street estimates. Even a bad employment report today couldn’t sink... More »

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