media strategy

(Newser) - Facing criticism that President Obama isn't connecting with the public, the White House is infusing its communications strategy with some of the discipline and outside-the-box thinking that made Obama's presidential campaign famous. Sensitive about talk that the president was sometimes overexposed last year, the administration will now be more frugal...

(Newser) - Barack Obama’s coterie has grown substantially since taking office, but nobody has as much access as David Axelrod, campaign strategist turned special adviser. Though he spends his days fine-tuning every speech, poring over polls, and orchestrating political battles, the New York Times reports, Axelrod is wary of any comparison...

(Newser) - An insider trading case has exposed the potentially problematic relationship between PR companies and corporate clients, and it could have dire consequences for at least one firm, Reuters reports. A Lehman Brothers employee is charged with leaking merger information he got from his wife, a partner at the Brunswick Group...