brand

4 Stories

GM: Stop Calling Them 'Chevys'
 GM: Stop Calling Them 'Chevys' 
Jun 10, 2010 12:15 PM CDT

GM: Stop Calling Them 'Chevys'

Car giant tries to improve 'branding' by killing nickname

(Newser) - You can see the USA in your Chevrolet, but GM would rather if you stopped driving your “Chevy” to the levee or anywhere else. The company has sent out a memo to all its employees urging them to banish the ubiquitous nickname from their vocabularies. “We’d ask...

GM Close to Hummer Sale That Would Save 3K US Jobs

Has picked a buyer; deal would be finalized by Sept.

(Newser) - GM has selected an unnamed investor to buy its hulking Hummer brand, in a move aimed at saving more than 3000 US jobs, sources tell the Wall Street Journal. They say the company hopes to seal the deal, rumored to be in the $200 million range, by September. An official...

Ozzy Sues Bandmate Over Sabbath Name

(Newser) - Trouble in heavy metal land. Ozzy Osbourne is suing Black Sabbath bandmate Tommy Iommi over rights to the band's name—and its lucrative merchandise, reports Rolling Stone. Ozzy says Iommi illegally took ownership of the name when he toured in the 1990s without the original band members. The prince of...

GM to Scrap Pontiac Brand
 GM to Scrap 
 Pontiac Brand 
Apr 24, 2009 3:04 PM CDT

GM to Scrap Pontiac Brand

(Newser) - GM plans to discontinue its underperforming Pontiac line, putting an end to the brand that inaugurated the era of the muscle car, CNNMoney reports. Though GM has not publicly announced the move, the fate of Pontiac has been in doubt since at least 2005, when an exec called the brand...

4 Stories