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NEWS ABOUT: upfront week

Kimmel Rips ABC to Shreds

Slams own network at advertiser presentation

(Newser) - Jimmy Kimmel took the stage yesterday at a network presentation for advertisers, and promptly bit the hands that feed him—ripping into ABC, its advertisers, and even Jay Leno, writes Dave Itzkoff in the New York Times reports. “All of ABC’s late-night comedy talent is assembled here on... More »

In Push to Sell Ads, CBS Sells Itself in New Campaign

In anticipation of 'upfront week,' CBS reminds advertisers of its worth

(Newser) - As a run-up to television’s upfront week—in which broadcasters sell as much advertising as possible for the year—CBS is taking the offensive, launching a massive ad campaign selling CBS itself. The initiative is aimed at curbing the perception that broadcast is declining and cable is the future... More »

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