(Newser) -
People tend to be picky about beer, so "psychographic" research firm Mindset Media conducted surveys to match brands to personality trends. Here's what researchers found, according to
Ad Age :
- Budweiser: Sensible and practical drinkers, but with an anti-authoritarian streak.
- Bud Light: Unlike regular Budweiser fans, these imbibers are risk-takers,
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