endorsement deals

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Nike Dumping Livestrong

It's cutting ties with cancer charity started by Lance Armstrong

(Newser) - Nike, which helped build Lance Armstrong's Livestrong cancer charity into a global brand and introduced its familiar yellow wristband, is cutting ties with the foundation in the latest fallout from the former cyclist's doping scandal. The move ends a relationship that began in 2004 and helped the foundation... More »

Tiger Woods Lands Deal With Rolex

It's his first big endorsement contract since the scandal

(Newser) - Rolex has just signed the world's 51st-ranked golfer to an endorsement deal, a guy by the name of Tiger Woods. It's the first major deal for Woods since the scandal, though no terms were announced, reports the Wall Street Journal . (Safe to say it's probably more lucrative... More »

Nike Re-Signs Michael Vick

Eagles quarterback back in the big leagues of endorsements

(Newser) - The Michael Vick comeback continues: Nike has re-signed him to an endorsement deal, reports AP . The company cut ties with Vick nearly four years ago after his dog-fighting troubles, though it had been supplying him with equipment since his NFL comeback. It's not the Eagles' quarterback first endorsement deal... More »

Vancouver Kissers Seek Endorsements

And perhaps some standup comedy gigs

(Newser) - Lesson learned from the Vancouver riots: It pays to make out in the middle of the street. At least that’s the case for Scott Jones and Alexandra Thomas, the couple who made their name by doing so. (Jones says he gave Thomas a kiss to comfort her after she... More »

Angelina Snags $10M Modeling Deal

Jolie will be the new face of Louis Vuitton

(Newser) - Angelina Jolie: world-famous actress, UN ambassador, and now, the face of Louis Vuitton. Jolie snagged a huge deal with the French fashion giant—a source tells E! she'll make "close to $10 million," which is believed to be the most profitable endorsement deal of her career. Annie... More »

Michael Vick Lands First Endorsement Deal

He'll pitch for equipment company Unequal Technologies

(Newser) - Big milestone in Michael Vick's comeback: He's landed his first national endorsement deal since the dog-fighting scandal that landed him in jail. The Eagles quarterback will be the spokesman for Unequal Technologies, a maker of sporting equipment—including the rib protection he wore this season, notes Yahoo Sports . The company... More »

Despite Haters, Kim Kardashian's Brand Soars

To many consumers, she's an entrepreneur

(Newser) - Kim Kardashian is nothing if not polarizing. A New York Times profile acknowledges that for every person who hates her (her fans are "classless, tasteless, and clueless sheep," says one) there are many more who will follow her on Twitter, wear her clothes, buy products she's endorsed, and... More »

The Celeb Voices Behind 15 Commercials

He's Mr. Peanut, but his friends call him Iron Man

(Newser) - Ever found yourself watching a commercial and thinking, Whose voice is that? The Daily Beast rounds up 15 commercials with very famous actors behind them. Click through a few in the gallery or click here for the complete list. (Sometimes celebs actually get in front of the camera to shill... More »

A Jackie Chan Endorsement Is a Five-Finger Death Punch

If he likes your product, you're dead

(Newser) - Jackie Chan is one of the most successful movie stars in the world, but he has a deadly touch when it comes to product endorsements. The martial-arts master has endorsed a carcinogenic hair loss product, a fraudulent auto repair school, and an air conditioner brand that explodes, reports the Chicago ... More »

Endorsement Extravaganza Awaits New Celtic Shaq

'Marketing giant' heads to sports-mad Boston

(Newser) - Shaquille O'Neal will be paid the veteran minimum as a Celtic , but he probably won't have to worry about making ends meet—Boston businesses are already lining up to pitch endorsement deals, reports the Herald . "The minute I heard about him coming, I thought about the idea," says... More »

LeBron Made a Costly 'Decision'

Unpopular move could cost James lots of sponsorships

(Newser) - Maybe LeBron James really does only care about winning, because if he cares about his money or his image, he’s made a really big mistake. LeBron’s Q rating, which measures how many people know and favorably view a person, was a stratospheric 34 until the decision to leave... More »

Hey NFL, You're Hypocrites on Wine

It love beer but stifles its own player/vintners

(Newser) - The NFL is two-faced when it comes to alcohol, writes Joshua Green at at the Atlantic . The game is nearly synonymous with beer and yet it "has piously forbidden players from endorsing alcoholic beverages." This is a problem because, as unlikely as it sounds, the game has its... More »

10 Cringeworthy Celeb TV Ads

Katy Perry's Proactiv gig isn't nearly as bad as some of these

(Newser) - Katy Perry’s 15 minutes aren’t even up, and she’s already shilling for Proactiv. In her honor, Olivia Allin of The Frisky lists the 10 most embarrassing celebrity product endorsements:
  • Serena Williams for Tampax: Her commercial includes the cringeworthy lines, “Well, there is plenty of blood, but
... More »

Tiger, Thierry, Roger Screw Up Gillette Campaign

Endorsement dream team turns into a nightmare

(Newser) - The dream team Gillette assembled for its sports marketing campaign is starting to look like a nightmare. The roster: Roger Federer, Thierry Henry and Tiger Woods. Ouch. Every one of those international superstars has been embroiled in recent controversy; Federer for his outburst at the US Open, Henry for the... More »

Woods First Athlete to Bank $1B

On-course winnings, appearance fees, endorsement deals put him over the top

(Newser) - Tiger Woods is undoubtedly saving what room is left in his trophy case for the majors he needs to pass Jack Nicklaus, but his latest accomplishment doesn’t come with a trophy anyhow: He’s the first professional athlete to earn $1 billion, Forbes says. The magazine calculated on-course winnings,... More »

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