Tiger Woods Nike

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More Tiger Woods Insult Banners Coming

Plus, check out the parodies of the Nike commercial

(Newser) - If you enjoyed the Tiger Woods banner that flew over Augusta National yesterday, you’re in for a treat: Five more are on the way. The first message, referring to Tiger’s recommitment to Buddhism, read, “Tiger: Did you mean bootyism?” A rep for the Ohio ad agency that... More »

Tiger Shoots Nike Commercial

In case you care, Woods wore black and red!

(Newser) - For those of you passionately invested in Tiger Woods’ every move : He shot a new commercial yesterday. Apparently Nike still thinks the embattled golfer is good for the brand—its motto is “Just Do It,” after all. Woods shot the ad at a country club golf course near... More »

Nike Rolls Out New Clubs Sans Tiger Woods

Still called Victory Red, but disgraced golfer missing in marketing

(Newser) - Nike will roll out a new line of golf clubs this month, without any help from a certain promiscuous golfer. Tiger Woods is still under contract with Nike, but he’s conspicuously absent from the promo materials for the new Victory Red STR8-FIT Tour fairway woods, which instead boast that... More »

Tiger Scandal Cost Sponsors $12B

Study: Shareholders are the ones who got screwed

(Newser) - The Tiger Woods sex scandal has destroyed a whopping $12 billion in stock value along with the golfer's reputation, according to a University of California study. Economic professors crunched stock data for the weeks after the scandal broke and found that shareholder value in the Tiger-linked companies dropped a total... More »

Maybe Tiger's Had a PR Plan All Along

The golfer's handling of his infidelity scandal may not be so bad

(Newser) - Tiger Woods, so talented at the game of golf, seems to know nothing about the game of PR: He’s hopelessly bungled this whole infidelity scandal—or has he? Though his strategy might not be obvious to all, Simon Dumenco sees a method to the madness, and outlines Tiger’s... More »

Elin Making Deal —With Puma?

Nordegren could be face of new line—by Tiger Woods' sponsor's rival

(Newser) - It may not have been her first choice of revenge, but Elin Nordegren’s potential sponsorship deal is pretty good nonetheless. As cheating hubby Tiger Woods keeps losing sponsors, Elin may be gaining one—with (Tiger sponsor) Nike’s arch-rival, Puma. A company official tells TMZ they are in “... More »

Nike: Tiger Affairs a Minor 'Blip'

Company has no plans to drop sponsorship

(Newser) - Other sponsors are backing away from Tiger Woods, but Nike plans to stick with the beleaguered golf champ. The sportsman's indiscretions will be seen as "a minor blip" in the context of his career, Nike chairman and co-founder Phil Knight tells SportsBusiness Journal . The scandal is simply "part... More »

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