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More About:  Frito-Lay • magnetic field • Campbell's Soup • umami • snack foods • salt • eyes • MSG • human • rose • smell • soundscape • sonic logo • sound • brain • business • Intel • marketing • sensory marketing • memory • sleep • food • medicine

Human Eye May Have Magnetic '6th Sense'

Light-sensitive human protein acts as 'compass' when present in flies

(Newser) - The human eye may be an even more amazing thing than we realize, capable of acting as a compass by sensing the Earth's magnetic field, new research suggests. Cryptochrome, a protein believed to give animals like migratory birds and sea turtles their ability to navigate, is present in the... More »

Not Sweet, nor Salty: 'Umami'

Chefs and Campbell's alike seek coveted, satisfying 'fifth taste'

(Newser) - Humans crave not only salt and sugar, but also a savory, satisfying flavor known as “umami,” the Japanese term for “deliciousness,” the Wall Street Journal reports. Umami (“oo-MA-mee”) describes the taste of stick-to-your-ribs dishes such as chicken soup or Caesar salad with Parmesan cheese... More »

Time For Business to Listen Up

Tuning into sound yields surprising results in productivity and sales

(Newser) - Companies that aren't tuning in to the business implications of sound are missing a beat, the Economist writes. And there are a lot of them. Sound affects everything from office productivity (noisy open-floor plans diminish it) to how much customers buy (slow music makes people linger longer). More »

Scented Sleep Boosts Memory in the Morning

(Newser) - Add a little scent to your evening and your sleep, and your memory works better in the morning. A recent study showed that the smell of roses, administered while participants played a computer game, and then while they slept, improved their rate of recall after they woke by 13... More »

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