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NEWS ABOUT: health claims

More About:  POM Wonderful Coca-Cola FTC VitaminWater advertising

POM Thumbs Nose at FTC, Celebrates Judge's Ruling

New ad campaign tests limits of agency: Washington Post

(Newser) - A judge this week criticized juice maker POM for making deceptive claims about the health benefits of its pomegranate juice. But you wouldn't know it from POM's reaction: It took out full-page ads celebrating certain parts of the ruling, asserting that the judge agreed that POM products "... More »

Coke Admits Vitaminwater Health Claims Are Bogus

Its odd defense: Who could possibly believe such things?

(Newser) - John Robbins is taken aback by Coca-Cola's "staggering feat of twisted logic:" Forced to defend itself in court against charges that its vitaminwater makes false health claims, the company didn't even attempt to back them up. Instead, it asserted that "no consumer could reasonably be misled into... More »

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