8 Stories

Nike Tackles New NFL Uniforms

Lighter, sleeker look, but only Seattle made big changes

(Newser) - The NFL unveiled its new, Nike-designed uniforms yesterday, bringing a sleeker look and new, drier fabrics to the gridiron, reports CBS News . The Nike partnership with the NFL is new, taking over after years of Reebok uniforms. "I love them,'' said Commissioner Roger Goodell. "I love... More »

Nike Sues Reebok Over Tebow Jerseys

Says company doesn't have right to sell them

(Newser) - March is generally a sleepy time for sales of NFL apparel—unless there happens to be a trade of the Tim Tebow variety . Reebok quickly shipped Tebow-Jets jerseys to stores and online retailers to cash in, and that has Nike crying foul in court. The suit centers on the normally... More »

Reebok to Refund $25M for Bogus Toning Shoes

In order to settle FTC's false advertising complaint

(Newser) - Reebok has agreed to dole out up to $25 million in refunds for people who bought its EasyTone and RunTone shoes, in the mistaken belief that they’d actually help them tone their lower body as advertised. The move settles an FTC complaint that Reebok’s various claims about the... More »

$300 Shoe Claims to Boost Vertical Leap

Creators say the tech behind APL Concept 1 is for real

(Newser) - Two Los Angeles-based entrepreneurs have created an heir to Reebok’s famous “Pump” basketball shoes—and say their APL Concept 1 actually increases players’ vertical leap. It’s in the top-secret Load ‘N Launch technology, which, Ryan Goldston tells CounterKicks , compresses as the player puts weight on the... More »

How 50 Cent Built His Empire

Rapper made it to $150 million thanks to business tactics, not musical talent

(Newser) - Believe it or not, it might do you good to take some business advice from shot-nine-times rapper 50 Cent. After all, it was business savvy more than rap music that helped build his $150 million empire. Business Insider takes a look at how he did it:
  • His endorsement with Vitamin
... More »

Chuck Taylor (and Other Sneaker Names) Revealed

No, Adidas is not an acronym

(Newser) - Some sneaker names are obvious—Air Jordan, anyone? But Mental Floss uncovered the origins of some popular brand names that are a bit more mysterious:
  • Converse Chuck Taylor All Star: A former high school basketball star, Chuck Taylor joined the Converse team in 1921 and helped launch the shoe to
... More »

The 10 Best Super Bowl Ads

Animals, violence, catchphrases fuel success

(Newser) - Sure, the economy's in the toilet, but there’s always $3 million in the couch cushions for 30 seconds come Super Bowl time. But it remains to be seen whether this year’s crop stick to a reliable winning formula: Include “animals, potty humor, violence, celebrities, sentimentality,” or... More »

NFL Blocks 'Ocho Cinco' Jersey Name Change

Bengals' 85 must stick with old name unless he pays for souvenir shirts

(Newser) - Chad Ocho Cinco's jersey is going to continue to read plain old "C. Johnson" for the rest of the 2008 season, reports AP. The Cincinnati Bengals receiver legally changed his name before the season to the Spanish words for his shirt number. But the NFL has ruled that Ocho... More »

8 Stories