Tech Guru Takes Mass Approach

WSJ 's Walt Mossberg is the Everyman of high-tech—and the public is listening
By Greg Atwan,  Newser Staff
Posted May 8, 2007 4:39 PM CDT

(Newser) – The New Yorker profiles columnist and technology prophet Walt Mossberg, whose word has decided the fate of many a digital revolution. Mossberg's mantra is that technology should be easy and elegant, and he tells Ken Auletta that companies like Mac and Microsoft still have a ways to go in satisfying him.

With his trademark consumer-oriented columns, the digital guru commands a rumored million-dollar salary from the Wall Street Journal, an army of bloggers racing to respond to his pronouncements, and the awed respect—and occasional deference—of anybody trading in technology. "Walt is a brand," Google's Eric Schmidt says. (Read more Walt Mossberg stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.