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MONDAY, NOVEMBER 23, 2009
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MTV Launches New Arabic Channel

Music videos and Arab rap try to woo a huge under-30 audience

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(Newser) – How do you say "pimp my ride" in Arabic? Fans will find out when they tune in to MTV Arabia, a new channel launched yesterday in Dubai. The youth brand hopes to deliver its sassy programs to an Arab world, where two-thirds of the population is under 30, without offending the culture, reports BBC.

"MTV Arabia" will show Arab music videos, talent shows, and an adapted version of some international programs, including "Pimp My Ride." At the opening ceremony, singers said they hoped it would help Middle Eastern artists gain recognition. "I think it's going to help exposure for all the music," said soul star Akon. 

View of the site of the music and youth lifestyle TV channel, MTV, which has launched an Arabic MTV channel at the Dubai Media City in Dubai, United Arab Emirates.
View of the site of the music and youth lifestyle TV channel, MTV, which has launched an Arabic MTV channel at the Dubai Media City in Dubai, United Arab Emirates.   (Associated Press)
Two men walk past the site of TV channel MTV in Dubai.
Two men walk past the site of TV channel MTV in Dubai.   (Associated Press)
View of the site of the music and youth lifestyle TV channel, MTV, which has launched an Arabic MTV channel at the Dubai Media City in Dubai, United Arab Emirates.
View of the site of the music and youth lifestyle TV channel, MTV, which has launched an Arabic MTV channel at the Dubai Media City in Dubai, United Arab Emirates.   (Associated Press)
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