Cranberries have become so popular with health-conscious consumers that processors are struggling to keep up with demand, and fresh berries are expected to run out before Christmas, reports the Wall Street Journal. Poor weather—unusually warm and not enough rain—have contributed to rising prices for the "wonderberry."
Cranberries contain anti-oxidants, help fight urinary tract infections, and bear seeds that reportedly contain beneficial fatty acids. Juicemakers expect consumers will be paying at least 10% more in coming months. Ocean Spray, an 800-member cooperative, controls 70% of the cranberry market.