To Spur Creativity, Try a Noisy Café
'Ambient noise' can be helpfully distracting: study
By Matt Cantor, Newser User
Posted Jun 22, 2012 1:47 PM CDT
Busy coffee shops can be great places to get your creative juices going.   (Shutterstock)

(Newser) – Forget peace and quiet—a little noise can be your friend when it comes to generating ideas, a study finds. Sure, you don't want sirens blaring outside your window, but the "ambient noise" of, say, a hopping coffee shop could actually help you work better. It's distracting, but in a good way: It can prompt "disfluency" in your train of thought that boosts your ability to think abstractly, Time reports.

That "abstract cognition," in turn, heightens creativity, researchers write. Marketers can put the study to use, too, the experts say. If they want people to invest in "new and innovative products," retailers might benefit from adding some ambient noise to the environment.

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Showing 3 of 3 comments
JoeQ
Jun 23, 2012 12:53 PM CDT
Yeah but say this three times fast: A noisy noise annoys an oyster.
Cheshire
Jun 23, 2012 11:00 AM CDT
This is true until you get twenty-nine people staring over your shoulder to read what you're writing, and incessantly asking, "Whatcha writing about?" That's right about the time when the laptop snaps shut and I go home to my nice, quiet office.
Major7
Jun 22, 2012 5:53 PM CDT
I agree completely. I like a busy Panera Bread for this scenario - they have free Wifi and some pretty good food too.