20% of NYT.com Traffic Yesterday? Nate Silver's Blog

FiveThirtyEight says Obama has a huge chance of winning

By Evann Gastaldo,  Newser Staff

Posted Nov 6, 2012 5:02 PM CST

(Newser) – The New York Times is probably pretty grateful for Nate Silver right now: His controversial FiveThirtyEight blog accounted for 20% of all visits to the newspaper's site yesterday, the New Republic reports. Silver, who has a host of fervent supporters and detractors, got attention with his final election forecast giving President Obama about a nine-in-10 chance of winning tonight. Technically, he's a long-term contractor rather than a staff writer, and the Times simply licensed his blog for three years before starting to host it in 2010.

FiveThirtyEight has been growing in popularity, with 71% of all visits to the Times' political coverage including a stop at the blog, up from just 10% to 20% earlier this year. And now, as the 20% figure makes clear, the blog is becoming more popular for readers of the site as a whole, at least at election crunch time: Earlier this year, just 1% of all visits to NYT.com included a stop at FiveThirtyEight; by last week that was up to 13%, and by yesterday it hit 20%. And "538" is the only Times staffer or brand to appear as a top search term on Web information company Alexa.

People pass the New York Times building in New York,  Wednesday, Oct. 10, 2012.
People pass the New York Times building in New York, Wednesday, Oct. 10, 2012.   (AP Photo/Richard Drew)
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