Sweden Bows to Google, Ditches 'Ungoogleable'
Company objected to newly coined word
By John Johnson, Newser Staff
Posted Mar 26, 2013 4:22 PM CDT
   (AP Photo/dapd, Virginia Mayo)

(Newser) – How to describe something that can't be found in a search engine? Don't say "ungoogleable" or you'll risk the wrath of the company. The Swedish Language Council has officially removed the term from a list of newly coined words after the company objected on trademark grounds, reports the Week. (The word is actually "ogooglebar" in Swedish.) Not that the council was all that happy about the move, notes the Wall Street Journal.

“We neither have the time nor the will to pursue the outdrawn process that Google is trying to start,” its president writes. "Who has authority over language? We do, the language users. If we want 'ogooglebar' in the language we will use the word, and it is our use that will determine the meaning—not the pressure of a multinational company." Click for more.

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Showing 3 of 18 comments
Mar 27, 2013 12:01 PM CDT
Unbingable, there fixed it for ya. Google can suck it.
Mar 27, 2013 8:05 AM CDT
Seriously? Google is going to waste time and money over copyright infringement? Google?!? The "here's everything in the world, take what you want. No Charge!" people? Ha!
Mar 26, 2013 11:38 PM CDT
Well, ima start saying it left and right now.