Sweden Bows to Google, Ditches 'Ungoogleable'

Company objected to newly coined word

By John Johnson,  Newser Staff

Posted Mar 26, 2013 4:22 PM CDT

(Newser) – How to describe something that can't be found in a search engine? Don't say "ungoogleable" or you'll risk the wrath of the company. The Swedish Language Council has officially removed the term from a list of newly coined words after the company objected on trademark grounds, reports the Week. (The word is actually "ogooglebar" in Swedish.) Not that the council was all that happy about the move, notes the Wall Street Journal.

“We neither have the time nor the will to pursue the outdrawn process that Google is trying to start,” its president writes. "Who has authority over language? We do, the language users. If we want 'ogooglebar' in the language we will use the word, and it is our use that will determine the meaning—not the pressure of a multinational company." Click for more.

  (AP Photo/dapd, Virginia Mayo)
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