Barnes & Noble Retreats in Tablet Wars
Will no longer make its own color Nook tablets
By Evann Gastaldo, Newser Staff
Posted Jun 25, 2013 12:46 PM CDT
In this Tuesday, Feb. 26, 2013 file photo, Nook tablets are on display at a Barnes and Noble bookstore in Los Angeles.   (AP Photo/Jae C. Hong, File)

(Newser) – Barnes & Noble appears to be admitting defeat when it comes to competing with Apple, Amazon, and Samsung in the tablet market. The company announced today that it will no longer be making its own color Nook tablets, following big losses for Nook in the fourth quarter. However, the bookseller will still manufacture its black and white Nook e-readers, and will sell co-branded color tablets made by other companies, the Wall Street Journal reports.

Not only did Nook revenue decline 34%, but declining Nook sales also hurt the retail store results for the quarter. The decision to pull back from the tablet market leads to questions about where the bookseller is headed; CEO William Lynch has been focused on technology for the past three years, as the print book market continues to struggle. But, CNNMoney reports, Lynch insisted today, "We are 100% not exiting the device business."

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Showing 3 of 8 comments
Jul 2, 2013 12:06 AM CDT
I absolutely love my Nook Tablet. I've had mine for 2 years now and can't imagine not having one. Also, the books, magazines and newspapers offered through the B&N site are very affordable.
Jun 26, 2013 9:16 AM CDT
Yes, my gripe is that you have to download THEIR PRODUCTS!!!!!!! Which is extremely limiting and therefore not worth buying.
Jun 26, 2013 8:50 AM CDT
I bought a Nook Reader right after they came out. I work in China and getting English language books here is not easy at all. I must have gone to the B&N store at least 4 times to talk with staff about Nook's capability. Each and every time I was promised that Nook would work just fine in China. Wow, what a surprise when I got here and it would NOT work. I have no idea how many emails I shared back and forth with B&N about the misrepresentation. Needless to say I even had to make a new folder in my email just for B&N and their responses. Each time was a request for another piece of documentation. I think they never expected me to save my receipt. To make a long story short, they didn't really give a damn. They did nothing, not even offer an apology for their sales staff either not knowing about the product's ability or flat our lying to me. Then I started looking at Kindle. I found they had maps of coverage areas, etc. Xi'an was represented with great coverage. After all that I went through with B&N, I emailed back and forth several times with Amazon who "promised" me that Kindle WOULD work in Xi'an. They promised money back if it didn't. Something that B&N never thought of. I bought a Kindle, brought it back to China with me, and I'm happy to say it works perfectly. I really like it, I'm happy I bought it. Much more than I can say for B&N and Nook. So, it doesn't bother me a bit that B&N sucked it big time on the Nook. Justice is served in my opinion. Oh I do have this funny looking paperweight now, an expensive one, I might add, sitting here holding down crap on my desk. That's all it's good for.