Barnes & Noble Retreats in Tablet Wars

Will no longer make its own color Nook tablets

By Evann Gastaldo,  Newser Staff

Posted Jun 25, 2013 12:46 PM CDT

(Newser) – Barnes & Noble appears to be admitting defeat when it comes to competing with Apple, Amazon, and Samsung in the tablet market. The company announced today that it will no longer be making its own color Nook tablets, following big losses for Nook in the fourth quarter. However, the bookseller will still manufacture its black and white Nook e-readers, and will sell co-branded color tablets made by other companies, the Wall Street Journal reports.

Not only did Nook revenue decline 34%, but declining Nook sales also hurt the retail store results for the quarter. The decision to pull back from the tablet market leads to questions about where the bookseller is headed; CEO William Lynch has been focused on technology for the past three years, as the print book market continues to struggle. But, CNNMoney reports, Lynch insisted today, "We are 100% not exiting the device business."

In this Tuesday, Feb. 26, 2013 file photo, Nook tablets are on display at a Barnes and Noble bookstore in Los Angeles.   (AP Photo/Jae C. Hong, File)
Barnes & Noble is pulling the plug on its color Nook.   (AP Photo/Barnes & Noble)
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