Here's the Truth About Froot Loops They're all the same flavor. Gasp! By Evann Gastaldo, Newser Staff Posted Jan 22, 2014 11:50 AM CST Updated Jan 26, 2014 7:40 AM CST 104 comments Comments This is the inside of a box of Kellogg's Froot Loops cereal in Mt. Lebanon, Pa., Friday, June 25, 2010. (AP Photo/Gene J. Puskar) (Newser) – You might want to sit down for this: Froot Loops, variably colored though they may be, are all the same flavor. That piece of investigative work comes to you courtesy of Foodbeast and Reddit, but the information isn't exactly new: The Straight Dope revealed it back in 1999, but the article has apparently been resurrected to shock a whole new generation of cereal eaters. Not satisfied to take this news lying down, Foodbeast carried out a blind taste test and confirmed: The colors don't correspond to flavors in any sort of meaningful or identifiable way. No word on whether Trix or Fruity Pebbles are carrying out the same deception.