'Dumb Starbucks' Shut Down, Mastermind Revealed
Comedy Central star was brains behind parody
By Rob Quinn, Newser Staff
Posted Feb 11, 2014 1:58 AM CST
Updated Feb 11, 2014 7:31 AM CST
The sign at the now-closed Dumb Starbucks coffee in Los Angeles.   (AP Photo/Damian Dovarganes)

(Newser) – Looks like "Dumb Starbucks" has served its last Dumb Frappuccino. LA County health inspectors shut down the "parody coffee shop" yesterday, soon after comedian Nathan Fielder revealed himself as the brains of the operation, reports the Los Angeles Times. The Canadian funnyman hosts the Comedy Central show Nathan for You, in which he comes up with bizarre strategies to save struggling businesses.

Before the store was shut down for not having a permit, leaving a line of disappointed customers, Fielder—still in character and wearing a Dumb Starbucks apron—addressed the media, the Guardian reports. "I'm proud to announce we’ll be opening our second Starbucks in Brooklyn, New York, soon," he said. The real coffee chain is taking the parody in good humor, though its tolerance may not extend to another branch. "We are aware of the store," Starbucks said in a statement. "We are evaluating next steps, and while we appreciate the humor, they cannot use our name, which is a protected trademark."

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Showing 3 of 17 comments
Ezekiel 25:17
Feb 12, 2014 11:56 PM CST
I only go there when the boss hands out $10 cards for whatever perceived reason he sees fit. I was at the Frisco Embassy Suite which has a branch in the lobby when I wanted an iced tea. Well to be specific, a Venti black tea no sugar. So at most locations you order that and they pour a pre-made concentrate into a measuring cup and then pour it into the cup. Then they add ice, then more water and they stir it. They hand it to you like it was some kind of chore. So this lady at the Frisco location had not made up any concentrate. So she says, It will take longer because I need to make it from scratch. So she reaches in the cabinet below and pulls out a box of Liptons tea bags. She puts a single Liptons bag into a cup with hot water and lets it sit for a couple minutes and then makes me the Venti black tea no sugar. Needless to say it removed a lot of the romance of thinking they used some exotic brand of tea like Harney and Sons.
Chuck Roast
Feb 12, 2014 7:47 AM CST
Was the coffee better than the "smart" Starbucks?
orlandojon
Feb 12, 2014 7:36 AM CST
I wouldn't call him a "master mind"