Visiting Mickey and Minnie just got more expensive. The Walt Disney Co. raised ticket prices to attend Disneyland, Walt Disney World, and the rest of its US theme parks, effective yesterday. A one-day ticket for either Disneyland or California Adventure in Anaheim, Calif., is now $99 for anyone 10 or older. That's up from $96. Single-day tickets for the Magic Kingdom at Walt Disney World in Lake Buena Vista, Fla., are now $105, up from $99. Disney has continued to see strong attendance growth at its theme parks and resorts: For the quarter ended Dec. 27, revenue for the segment rose 9% to $3.9 billion, as attendance at the company's California and Florida parks climbed 7%, with Walt Disney World setting an all-time quarterly attendance record. And a measles outbreak linked to Disney's Southern California theme parks hasn't hurt attendance.
Earlier this month, CEO Bob Iger said that the company was seeing no discernible impact on attendance from the outbreak, which sickened more than 70 people in California, including six Disneyland employees. Among other price changes that took effect yesterday: A one-day ticket to Epcot, Disney's Hollywood Studios, and Disney's Animal Kingdom now is $97, up from $94. Disney also bumped up prices for children ages 3 to 9 to $93 for a single-day ticket to Disneyland (up from $90) and $99 for the Magic Kingdom (up from $93). For the other theme parks it's now $91, up from $88. "We continually add new experiences, and many of our guests select multiday tickets or annual passes, which provide a great value and additional savings," says a rep.