All-Day Breakfast Is Ruining Lives of McFranchisees

They call it 'erratic, distorted, disorganized'
By Michael Harthorne,  Newser Staff
Posted Oct 15, 2015 5:11 PM CDT
Franchisees upset over McDonald's' new all-day breakfast, this is the man to blame: Herb Peterson, the creator of the Egg McMuffin.   (AP Photo/John Hayes)

(Newser) – We're a little over a week into McDonald's' all-day-breakfast gambit, and many franchisees already feel afternoon Egg McMuffins are as bad for their restaurants as they are for your gastrointestinal system, Business Insider reports. An analyst interviewed 29 McDonald's franchisees owning approximately 226 restaurants—about 1.6% of the company's US locations—and found widespread discontent, with one franchisee saying it's been "erratic, distorted, disorganized." At the same time franchisees are eating the extra costs for new equipment and employees to handle all-day breakfast, they're making less money thanks to the cheaper breakfast options. They also claim they're losing customers because of slow service times and sub-par food thanks to "chaos in the kitchen."

But it's unlikely McDonald's will be listening to its disenchanted franchisees any time soon. Bloomberg reports the following message was sent in an email to franchisees from McDonald's' US president this week: "The successful launch of All Day Breakfast proves that when we listen to and respond to our customers and align around a great execution plan, we will grow our business." McDonald's is calling all-day breakfast—introduced Oct. 6—a success, and it better hope it's right. According to Bloomberg, the company is counting on your love of sausage biscuits to turn around nearly two years of declining sales. (Read more McDonald's stories.)

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