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'Slutbucks'? Coffee Logo Spurs Protest

Retro logo is latest Christian complaint against Starbucks—if not its worst woe

By Will McCahill,  Newser Staff

Posted May 10, 2008 7:29 AM CDT

(Newser) – Starbucks' fiscal woes are well-documented, and, Mother Jones blogger Jen Phillips writes, a boycott by a Christian group could be next, over the reintroduction of its original logo, which features a nearly bare-breasted sea siren. "The Starbucks logo has a naked woman on it with her legs spread like a prostitute," says Mark Dice, the group's rep. "The company might as well call themselves Slutbucks."

Phillips notes that the group "doesn't seem to understand the Starbucks siren is half-fish. She doesn't have legs to spread, much less a vagina to go between them. The fact that Dice doesn't get the difference between a fin and a foot may be an example of what abstinence-only funding does to education."

Starbucks CEO Howard Schultz, left, heads out the door of the coffee company's original store at the Pike Place Market during a celebration event in Seattle in April.
Starbucks CEO Howard Schultz, left, heads out the door of the coffee company's original store at the Pike Place Market during a celebration event in Seattle in April.   (AP Photo/Elaine Thompson)
Starbucks has reintroduced its 1971 logo, but, Mother Jones' Jen Phillips writes, the bare-breasted mermaid has a Christian group up in arms.
Starbucks has reintroduced its 1971 logo, but, Mother Jones' Jen Phillips writes, the bare-breasted mermaid has a Christian group up in arms.   (AP Photo/Ben Margot)
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