Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Hot on Facebook
Uproar After NC State Agent 'Fixes' Girl's Lunch Preschooler has to eat chicken nuggets instead of mom's meal »

Midnight Means Madden Mania

By Sam Biddle,  Newser Staff

Posted Aug 11, 2008 8:20 PM CDT
Email

(Newser) – With the clock ticking down to the midnight release of the 2009 edition of EA Sports’ mega-popular "Madden NFL" video game, millions of eager gamers are excited to dig in—but not as excited as the manufacturer, which has made $2.4 billion from the franchise since 1995. The Philadelphia Inquirer reports on the anticipation on both sides.

To celebrate its 20-year-old cash cow, EA Sports is planning a 6,000-person festival featuring live music, three-dimensional NFL stars, and—most important—lots of Xboxes. "If you're selling five to six million copies of the same title every year, you've just won the Super Bowl, World Series and Stanley Cup combined,” says an editor at Game Informer magazine.

An image from the Madden NFL 08 video game.
An image from the "Madden NFL 08" video game.   (AP Photo/EA Sports)
Tennessee Titans quarterback Vince Young is featured on the cover of Madden NFL 08. The photo of the video game box was provided by publisher EA Sports.
Tennessee Titans quarterback Vince Young is featured on the cover of "Madden NFL 08." The photo of the video game box was provided by publisher EA Sports.   (AP Photo/EA Sports)
Cover boy Brett Favre, the New York Jets' new quarterback, winds up in this image from the Madden NFL 2009 video game.
Cover boy Brett Favre, the New York Jets' new quarterback, winds up in this image from the Madden NFL 2009 video game.   (EA Sports)
EA Sports is counting on Madden NFL 09 to repeat the success of its predecessors.
EA Sports is counting on Madden NFL 09 to repeat the success of its predecessors.   (AP Photo/Koji Sasahara)
Brett Favre will grace the cover of Madden NFL 09, the newest iteration of the popular video game franchise, scheduled for release at midnight.
Brett Favre will grace the cover of Madden NFL 09, the newest iteration of the popular video game franchise, scheduled for release at midnight.   (AP Photo/Morry Gash)
« Prev« Prev | Next »Next » Slideshow
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Be the first to comment on this story.

Spike TV will broadcast Madden launch festival
Kotaku

EA will fix inaccurate Favre cover
Examiner

Does the "Madden curse" exist?
WSAW

 
NFL • football • EA Sports • Electronic Arts • Madden NFL 09

More Newser Stories

Tim Tebow: I Might Go Into Politics

NFL Looks Ahead to Awkward Super Bowl L

Kyle Williams Gets Twitter Death Threats

Giants, 49ers, Ravens Head to Championship Games

Tim Tebow's Stats Match Biblical Verse
NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne