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December 2, 2008 7:19:50 PM CST



Mac Makes the Most of Sarcasm

Posted Sep 4, 08 1:07 PM CDT in Opinion Politics 

(Newser) – Between one ad hailing Barack Obama as the Messiah and another comparing him to Paris Hilton, John McCain’s camp might be running the most sarcastic presidential campaign in history, Michael Crowley writes in the New Republic. The tactic is “in stark conflict with his image as a straight-shooting man of noble values,” Crowley writes. “The question is whether he can really be both things at once.”

Campaign ads dripping with sarcasm aren’t anything new, but McCain seems to be laying it on extra-thick. “Up close and personal,” Crowley writes, “he’s the most sarcastic guy Washington has seen since Bob Dole.” Bottom line, though, is that such attacks are getting the desired attention, and perhaps the desired effect.

Source New Republic

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In this Sept. 29, 1999 file photo Republican presidential hopeful Sen. John McCain, R-Ariz. laughs as he speaks to reporters at the Ronald Reagan Presidential Library & Museum in Simi Valley, Calif.   (AP Photo/Mark J. Terrill)
"This is how Republicans run races. They attempt to drive a character negative using humor," a former Clinton aide says. "Generally, [Republicans] have done a better job with humor than we have."   (AP Photo)
"McCain's sarcasm has had a gentle, amiable quality--more Johnny Carson than Glenn Beck" Crowley writes. "But his clear resentment towards Barack Obama ... has sharpened this natural impulse."   (AP Photo)
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What's interesting here is not that McCain has gone negative against Obama; it's the way he has gone negative, using that special blend of phony sincerity and cutting mockery that constitutes sarcasm. - New Republic editor Michael Crowley

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