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Chinese PR Combats Export Rap

Enemies in Washington stymie effort to promote food products called unsafe

By Greg Atwan,  Newser User

Posted Jun 30, 2007 11:05 AM CDT

(Newser) – China is on a public relations blitz to keep its exports solvent after nonstop coverage of unsafe toothpaste, fish and even tires in the US, China's largest customer, last week. Beijing broke its pattern of protest over the coverage, shutting down 180 offending factories and promising consumers that tainted food represents a fraction of US imports from China.

Major diplomats in Washington are also circulating pamphlets titled "Chinese Food Exports Are Safe." But the Journal reports they're encountering hostility from the US, at least partially because of China's intransigence over its devalued currency. More generally, the PR push represents an increased transparency from a government that would have kept silent 10 years ago.

In this photo released by China's official Xinhua news agency, people prepare to release an over three-meter-long Chinese sturgeon, which was miscaught and injured earlier, at the estuary of the Yangtze River near Shanghai, east China, on Sunday June 17, 2007. Some 150 Chinese sturgeons, a prehistoric fish believed to...
In this photo released by China's official Xinhua news agency, people prepare to release an over three-meter-long Chinese sturgeon, which was miscaught and injured earlier, at the estuary of the Yangtze...   (Associated Press)
A dead fish is seen next to the blue-green algae bloom affecting Lake Tai in Wuxi, eastern China's Jiangsu, Thursday, May 31, 2007. Wu Lihong had warned for years that pollution was strangling his beloved Lake Tai. Yet when a disastrous algae bloom fed in part by pollution forced a...
A dead fish is seen next to the blue-green algae bloom affecting Lake Tai in Wuxi, eastern China's Jiangsu, Thursday, May 31, 2007. Wu Lihong had warned for years that pollution was strangling his beloved...   (Associated Press)
Boxes of Tianqi Toothpaste are seen at a supermarket in Chengdu, in China's Sichuan province Tuesday, June 12 2007. China's Communist Party called Saturday, June 16, 2007, for timely tests and improved production standards to ensure the safety of toothpaste, indicating the country is pushing forward its campaign to combat...
Boxes of Tianqi Toothpaste are seen at a supermarket in Chengdu, in China's Sichuan province Tuesday, June 12 2007. China's Communist Party called Saturday, June 16, 2007, for timely tests and improved...   (Associated Press)
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