In what may be the most opportunistic mashup ever, a web entrepreneur is putting a bold spin on the modern hookup, reports Wired. A new website scans the anything-goes "Casual Encounters" section of Craigslist, then integrates the postings with Google Maps, designating the locations of random horny strangers with tiny hearts.
"I'd seen the regular Craigslist ads, and they seemed so 1996—bland," said Josh Liptzin, founder of the hookupmaps site. "So I decided to improve the interface." The adults-only site allows adventurous users to pick a city and sort potential partners to suit their own predilections. In less than a week, the site drew more than 10,000 hits, and "a good part of the traffic is returning for multiple visits," said Liptzin.