Radio Spots Put the 'Ad' in Adultery

Campaign for online dating service for marrieds makes ripples in Boston

By Lev Weinstein,  Newser Staff

Posted Nov 14, 2008 3:51 PM CST

(Newser) – The Ashley Madison Agency, a Web site matching would-be adulterers and home of the catchphrase “Life is short, have an affair,” has launched an ad blitz on Boston radio stations, reports the Herald. “The era of the scarlet letter is long over,” the company’s CEO said of the spots, which run in a state where adultery is technically against the law.

Boston’s rep as “a heck of a sports town” was a major factor in the campaign, argued Noel Binderman, whose agency is actively pursuing male sports fans. Ashley Madison—home to 2.7 million married members—hasn’t gotten as wide an audience as it would like, however, with the NFL and two prominent Boston stations among outlets refusing to carry its spots.

Ashley Madison web ad.
Ashley Madison web ad.   (ReutersVideo)
A screen shot of a husband creeping out of his martial bed from an Ashley Madison ad.
A screen shot of a husband creeping out of his martial bed from an Ashley Madison ad.   (SootySpin)
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An Ashley Madison TV ad.   (SootySpin)

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These are decisions people have already come to in life, and we're just providing them with access to other people who feel the same way."
- Ashley Madison Agency CEO Noel Binderman

A web site that provides a service of introducing two adults in and of itself is not illegal, regardless of what acts those adults choose to engage in once they have met.
- Massachusetts Attorney General Martha Coakley

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