Radio Spots Put the 'Ad' in Adultery
Campaign for online dating service for marrieds makes ripples in Boston
By Lev Weinstein,  Newser Staff
Posted Nov 14, 2008 3:51 PM CST

(Newser) – The Ashley Madison Agency, a Web site matching would-be adulterers and home of the catchphrase “Life is short, have an affair,” has launched an ad blitz on Boston radio stations, reports the Herald. “The era of the scarlet letter is long over,” the company’s CEO said of the spots, which run in a state where adultery is technically against the law.

Boston’s rep as “a heck of a sports town” was a major factor in the campaign, argued Noel Binderman, whose agency is actively pursuing male sports fans. Ashley Madison—home to 2.7 million married members—hasn’t gotten as wide an audience as it would like, however, with the NFL and two prominent Boston stations among outlets refusing to carry its spots.