Skip to: Content
Skip to: Site Navigation
Skip to: Search
WEDNESDAY, NOVEMBER 25, 2009
| Subscribe to Newser's RSS feeds RSS | Follow Newser on Twitter Twitter


1

Radio Spots Put the 'Ad' in Adultery

Campaign for online dating service for marrieds makes ripples in Boston

Share

(Newser) – The Ashley Madison Agency, a Web site matching would-be adulterers and home of the catchphrase “Life is short, have an affair,” has launched an ad blitz on Boston radio stations, reports the Herald. “The era of the scarlet letter is long over,” the company’s CEO said of the spots, which run in a state where adultery is technically against the law.

Boston’s rep as “a heck of a sports town” was a major factor in the campaign, argued Noel Binderman, whose agency is actively pursuing male sports fans. Ashley Madison—home to 2.7 million married members—hasn’t gotten as wide an audience as it would like, however, with the NFL and two prominent Boston stations among outlets refusing to carry its spots.

Ashley Madison web ad.
Ashley Madison web ad.   (ReutersVideo)
A screen shot of a husband creeping out of his martial bed from an Ashley Madison ad.
A screen shot of a husband creeping out of his martial bed from an Ashley Madison ad.   (SootySpin)
« Prev« Prev | Next »Next » Slideshow
An Ashley Madison TV ad.   (SootySpin)

View larger videos >>
« Prev« Prev | Next »Next »

These are decisions people have already come to in life, and we're just providing them with access to other people who feel the same way."
- Ashley Madison Agency CEO Noel Binderman

A web site that provides a service of introducing two adults in and of itself is not illegal, regardless of what acts those adults choose to engage in once they have met.
- Massachusetts Attorney General Martha Coakley

« Prev« Prev | Next »Next » Slideshow
OFF THE GRID
11.24.09
Murdoch and Microsoft: The Mice Are Trying to Roar
11.23.09
Books Are Bad for You
1 comment
VIEWING:
 
Newser001
Nov 14, 08 5:32 PM CST
One must admit, it is offensive to tempt one to be unfaithful... The ad agency and its client should be shunned... sad. Reply
Vote up! Vote down!
0
LEAVE A
COMMENT Comment Policy
Facebook ConnectPost this comment to Facebook?

After connecting you will have the option to post your comment on your Facebook profile.

 

Related Newser Stories

10 Stories



 Truly Wacky Online Dating Sites 

From vampire lovers to geeks to punk rockers, a site for everyone

Oct 25, 09 10:08 AM CDT
(Newser) - If the matches you’re finding on eHarmony are too vanilla, never fear: There’s a dating site out there for you, and Julie Gerstein of Lemondrop rounds up the quirkiest of the quirky:
  • If you wear a lot of black: Find your “own personal Satan” at
... More »

MORE ABOUT:
Internet • marijuana • dating • punk music • online dating • Star Trek • geeks • Ayn Rand • farmers • trends

Website Finds Others
to Do Your Chores

RunMyErrand.com pairs doers with can't-be-bothereds

Sep 2, 09 5:30 PM CDT
(Newser) - The Internet is often considered a time waster—now it can be a time saver, too. RunMyErrand is a Boston-based startup that has other people do your pesky chores for you, Mashable reports. A typical errand (grocery shopping or returning something to the store, say) costs less than $10. The... More »

MORE ABOUT:
social networking • Internet • shopping • Boston • Facebook • website • Zipcar • errands

GLOSSIES

 'Craigslist Murder' 
 a New Internet 
 Phenomenon 

Real-world cops with computers tracked real-world cybercrime

Aug 31, 09 4:18 PM CDT
(Newser) - Accused Craigslist killer Philip Markoff’s alleged crimes and capture were so tied to the Internet that a “new kind of murder” has been born, writes Maureen Orth in Vanity Fair. Not only did Markoff allegedly find victim Julissa Brisman on Craigslist, but before the meeting that Boston... More »

MORE ABOUT:
social networking • Internet • Microsoft • Boston • murder • criminal charges • Julissa Brisman • Philip Markoff • Craigslist killer

10 Stories


Ashley Madison Agency official site
Ashley Madison Agency

And another juicy commercial
YouTube


US  •  Arts & Living  •  Crime & Courts 
TwitterFollow @NewserUS on Twitter

 
social networking • Boston • Boston Herald • adultery • dating • online dating • radio advertising

from our news partners