Tracking Washington's Twitterati

Arizona senator's following 46 times greater than nearest rival

(NEWSER) - John McCain is leading the charge of tweeting lawmakers, with 46 times more Twitter followers—a cool 1.7 million —than his nearest competitor, Missouri Democrat Sen. Claire McCaskill. McCain’s popularity also illustrates Republicans’ quick embrace of the social network; twice as many of them tweet, compared to Democrats. “I love it; it’s so interactive,” McCain tells Bloomberg . More»

Data analysis tells you words to use and when to build your brand

(NEWSER) - You might think all you need to do to get your 140-character gems rebroadcast on Twitter is make them, well, good. Wrong. Fast Company looks at some data-proven tips from Hubspot's Dan Zarrella:

• Links work—If they're the right links: Retweets (or RTs) are three times more likely to have links than the general field, but use the right URL shortener. Newer services such as bit.ly are tops; old standby TinyURL is out to pasture.

Social networking site has no long-term viability: Friedman

(NEWSER) - Jon Friedman doesn’t really like Twitter, he writes for MarketWatch. He thinks the 140-character cap keeps Tweets superficial—which is why Ashton Kutcher loves it. It proved useful for Iranian protesters, but for those of us in relatively stable countries, Friedman agrees with blogger Jon Taplin: "Twitter has no business model," Taplin said. "It's a fad. They come and go." More»

Winner will live in California, Tweet about wine

(NEWSER) - Hardy Wallace recently lost his job—but he’ll soon be making $10,000 a month promoting Murphy-Goode winery on the Web, as the winner of the much-touted “Really Goode Job,” the San Francisco Chronicle reports. The Atlantan, who has a wine blog and has taken sommelier education courses, was first in line at the recruitment drive and says, “I was trying to get this job before there was this job.” More»

(NEWSER) - A California winery has a tempting offer for tech-savvy oenophiles, the San Francisco Chronicle reports. The Murphy-Goode Winery will set up the right candidate with a $10,000-a-month job at its Sonoma County HQ blogging and Twittering about, well, wine. The 6-month gig includes room and board; the 2-month hiring process is expected to draw 10,000 applicants and is already yielding good PR. More»