At the Mall? Pick Up Some Health Care

Blue Cross sells coverage from a Fla. storefront
By Ambreen Ali,  Newser User
Posted Mar 5, 2009 11:18 AM CST
At the mall? Grab some health care while there.   (Shutter stock)
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(Newser) – The nation's largest health provider is trying a new tack: selling insurance from a stripmall storefront. The suburban Florida Blue Cross shop hopes to attract some of the state's 4 million uninsured residents, and it's part of an "overall retail transformation" of the industry, a spokesman tells NPR. Consumers are warming to the idea of visiting health clinics in Wal-Mart, he adds, and these storefronts follow suit.

An industry researcher worries some shoppers may scoop up cheaper, but too limited, coverage. "Some people don't really understand the limits of what they're getting," he says. Plans vary from full hospitalization to medical discounts for $20 a month, and are attracting retirees, the self-employed, and young people. Reasons a 28-year-old, "Eventually you're going to need coverage. You can't be young forever."