A website that claims to "tan" people as they bask in front of their computer screen has drawn a million duped viewers, reports the Daily Telegraph. The fake infomercial site by a British skin cancer charity directs pasty viewers to a free tanning trial on a web page where they can absorb ultra-violet rays and get that "just-back-from-vacation" look in the office.
When viewers click on the link, they're shown a tanning bed, and are scolded: "Don't be fooled—UV exposure can kill." The warning is followed by graphic shots of skin cancer. The site has been a "phenomenal success," said a charity spokesman. "The infomercial is so well done that quite a lot of people have been taken in by it. It's increased our profile and more importantly, it's raised the profile of skin cancer" dangers.