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Mexico Devotes $92M to Luring Back Visitors

Prez urges citizens to shake off swine flu, travel domestically

By Ambreen Ali,  Newser User

Posted May 28, 2009 2:19 PM CDT
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(Newser) – Mexico’s tourism board is taking a trickle-down approach to luring vacationers back after the swine flu outbreak, Advertising Age reports. It’s kicking off a $92 million campaign by urging Mexicans to counteract the negative perceptions and show visitors “that Mexico is not only a beautiful country but is also strong and capable of facing the toughest adversities,” says President Felipe Calderon.

“We await visitors from all over the world with open arms to our beaches, cities and towns,” he continues. “This should be a true national movement that needs the participation of every Mexican citizen.” International ads are also forthcoming, says a rep for the country’s tourism board.

Tourists sun bathe at a nearly deserted beach in the resort city of Cancun after the swine flu outbreak.
Tourists sun bathe at a nearly deserted beach in the resort city of Cancun after the swine flu outbreak.   (AP Photo)
A girl, wearing a mask to protect against the transmission of swine flu, rides a bicycle at a park in Mexico City earlier this month.
A girl, wearing a mask to protect against the transmission of swine flu, rides a bicycle at a park in Mexico City earlier this month.   (AP Photo)
Women wearing masks to protect against the transmission of swine flu ride a bus in downtown Mexico City earlier this month.
Women wearing masks to protect against the transmission of swine flu ride a bus in downtown Mexico City earlier this month.   (AP Photo)
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COMMENTS
Showing 1 of 1 comment
Newser001
May 28, 2009 7:29 AM CDT
It should begin with Mexico's healthcare; There's no preventive care to speak of, while the vast majority of citizens visit clinics as a last resort.

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World • Health • Money

 
Mexico • tourism • tourists • advertising campaign • swine flu

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