Skip to: Content
Skip to: Site Navigation
Skip to: Search
THURSDAY, NOVEMBER 26, 2009
| Subscribe to Newser's RSS feeds RSS | Follow Newser on Twitter Twitter


19

Coke Tests Milk Soft Drink in NY

Trial period for 'Vio' will assess whether US is ready for carbonated milk beverages

Share

(Newser) – Coca-Cola has launched a consumer trial of Vio, a “vibrancy” soft drink that combines skimmed milk with a carbonated fruit soda, the Guardian reports. Vio is available only in New York as Coke measures demand for the beverage. Milk-based soft drinks are popular in Asia but have yet to find a foothold in American or European markets.

Vio’s chances of doing so seem dim—early reviews on BevNET.com found that the Very Berry flavor, for example, “tastes too candy-like to be enjoyable,” while the peach mango so sugary as to be “almost overwhelming.”

Promotional shots of Vio, a new Coca-Cola soft drink.
Promotional shots of Vio, a new Coca-Cola soft drink.   (Coca-Cola)
« Prev« Prev | Next »Next » Slideshow
OFF THE GRID
11.24.09
Murdoch and Microsoft: The Mice Are Trying to Roar
11.23.09
Books Are Bad for You
19 comments
VIEWING:
 
ultramarine13
Jul 27, 09 4:43 PM CDT
Milk based soda? I admittedly haven't tried it, but that doesn't sound like an appealing combination. Reply
Vote up! Vote down!
+4
IN RESPONSE:
Mr.C
Jul 27, 09 11:22 PM CDT
I had it in Korea and I liked it more than pop (which i don't drink much of). It didn't have fruit flavors like Coke's version. A friend described it as somewhat like Cream-Soda and Sprite. You can get it at oriental food stores in the US. (I bought one just last week for the sake of nostalgia)
Vote up! Vote down!
+2
Jayster999
Jul 27, 09 4:46 PM CDT
I don't see how that could possibly work. Doesn't sound at all appealing. Maybe parents whose kids only drink soda will try it as a desperate measure. Reply
Vote up! Vote down!
0
Fondue
Jul 27, 09 4:57 PM CDT
Laverne & Shirley anyone? Reply
Vote up! Vote down!
+1
IN RESPONSE:
flame821
Jul 27, 09 9:25 PM CDT
I was wondering if anyone else would remember Laverne's Milk and Pepsi drink!!! LOL
Vote up! Vote down!
+1

View all 19 comments »

LEAVE A
COMMENT Comment Policy
Facebook ConnectPost this comment to Facebook?

After connecting you will have the option to post your comment on your Facebook profile.

 

Related Newser Stories

12 Stories

OPINION

Tiny Coke Can
Is the New
'Light' Cigarette

Sneaky 'portion control' advertising blitz a cynical ploy: Saletan

Oct 19, 09 5:15 PM CDT
(Newser) - The advertising blitz accompanying the release of Coca-Cola’s new 7.5 ounce “mini can” sounds suspiciously like the original pitch for light cigarettes, William Saletan writes. A company exec says the innovation “supports the idea of moderation and offers people yet another way to enjoy their favorite... More »

MORE ABOUT:
soda • calories • soft drinks • Coca-Cola • packaging • Coke • portion control • light cigarettes

New Facebook App Finds Your Long-Lost Twin

Coke is to Coke Zero as you are to this friend, app promises

Oct 8, 09 2:15 PM CDT
(Newser) - A Facebook app that promises to match you with the person in its network who looks most like you "is fun enough that it just might work," Christina Warren writes for Mashable. The app scans photos of you and photos of others who’ve signed up, and…voila!... More »

MORE ABOUT:
social networking • Facebook • digital photography • application • soft drinks • online friend • Coca-Cola • Coke Zero

(Newser) - In the boom times, people quaffed energy drinks and the industry bloomed to its current $896 million in sales. Naturally, the Washington Post reports, the recession has produced a new star: “relaxation beverages.” Loaded with a somewhat questionable “calming” ingredient also in green tea, the drinks... More »

MORE ABOUT:
recession • energy drink • beverages • soda • relaxation • boom economy

12 Stories


Business  •  US 
TwitterFollow @NewserBusiness on Twitter

 
New York • Coca Cola • beverages • soda • soft drinks • Coca-Cola • Coca-Cola Co • Vio

from our news partners