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Coke Tests Milk Soft Drink in NY

Trial period for 'Vio' will assess whether US is ready for carbonated milk beverages

By Nick McMaster,  Newser Staff

Posted Jul 27, 2009 4:40 PM CDT

(Newser) – Coca-Cola has launched a consumer trial of Vio, a “vibrancy” soft drink that combines skimmed milk with a carbonated fruit soda, the Guardian reports. Vio is available only in New York as Coke measures demand for the beverage. Milk-based soft drinks are popular in Asia but have yet to find a foothold in American or European markets.

Vio’s chances of doing so seem dim—early reviews on BevNET.com found that the Very Berry flavor, for example, “tastes too candy-like to be enjoyable,” while the peach mango so sugary as to be “almost overwhelming.”

Promotional shots of Vio, a new Coca-Cola soft drink.
Promotional shots of Vio, a new Coca-Cola soft drink.   (Coca-Cola)
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COMMENTS
Showing 3 of 12 comments
AllisonMW
Jul 28, 2009 7:46 AM CDT
Awww, that was sad! : (. I'm sure you've seen so much in your years though, so many awesome, inspiring, world-changing things and technological advances. Obviously, your mind is still sharp though! : )
armywife
Jul 28, 2009 5:44 AM CDT
one poster asked about asians being lactose-intolerant. all i know is that here in korea, milk and yogurt are very popular, and so are cheese sticks and pizza with "real mozzarella cheese!" our western culture is our biggest export, and dairy products are part of western culture.
The_Pinkston
Jul 28, 2009 4:38 AM CDT
I doubt it would be that bad. Sobe has a beverage called orange cream which is skim milk and orange flavor. Its quite good.

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