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Small Firm Nabs $650K Prize for Super Bowl Ad

Crafty dog spot from small NC firm comes in 2nd with viewers

By Harry Kimball,  Newser Staff

Posted Feb 8, 2010 2:48 PM CST

(Newser) – A crafty dog and a bag of Doritos combined to create a memorable Super Bowl ad and a big payday for a small North Carolina production company—$650,000. The firm won $50,000 for the spot originally and another $600,000 for taking the... More »

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COMMENTS
Showing 3 of 7 comments
alkaseltzersammich
Feb 9, 2010 4:39 AM CST
Yea, the Kung Fu Dorito guy was legit.
Count-Spatula
Feb 9, 2010 2:31 AM CST
I missed the audio for this in the crowd noise, but it got a big laugh. It's much dumber than I expected.
prowlerzee
Feb 8, 2010 9:56 AM CST
I liked all the Dorito ads, but my fave was the one at the gym where the Dorito fanatic killed the Dorito-thieves with the martial art flying star Dorito to the neck.

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