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MONDAY, NOVEMBER 23, 2009
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NEWS ABOUT: targeted advertising

targeted advertising stories: 9 news summaries

 Advertisers Go for the Nose 

It's not just perfume in magazines anymore

Sep 17, 08 8:51 PM CDT
(Newser) - If you think scented advertising begins and ends with old-school scratch-and-sniff ads, brace yourself, and your nose, for a coming assault. It's sort of a double-whammy in the advertising world, Salon reports: Marketers are learning more every day about how smells hold sway over our emotions, and chemists can synthesize... More »

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advertising • science • iSmell • salon • Smellovision • scent • targeted advertising

(Newser) - Internet giant Yahoo will offer users the opportunity to opt out of targeted advertising as concerns mount over consumer privacy, the Washington Post reports. The move comes as Congress is taking a closer look at how web sites track users' data and translate it into ads. Watchdog groups say even... More »

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Yahoo • House Energy and Commerce Committee • targeted advertising • Srinija Srinivasan • Center for Democracy and Technology

 Black Media Outlets 
 Focus on Obama Ads 

Budget for African-American outreach unclear

Jul 14, 08 6:29 PM CDT
(Newser) - The Barack Obama campaign hasn't spent much on advertising in African-American media, a trend many hope the candidate will reverse as he gears up for the general election, Advertising Age reports. "The audience has to be motivated to get out and vote," says a BET exec who... More »

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television • Barack Obama • newspaper • black community • American media • targeted advertising • African-American voters • campaign advertising • Election 2008

 Smart Billboards:
 They're Watching You 

Advertisers use surveillance technology to gather data on passers-by

May 31, 08 7:18 AM CDT
(Newser) - Advertisers are bringing billboards into the 21st century by fitting them with cameras that record details used to determine a passer-by's age, sex, and race, the New York Times reports. Companies plan to use the technology to tailor the advertising to the person standing in front of it. The tiny... More »

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advertising • privacy • advertisements • targeted advertising • billboards

The Internet Is Watching You

Biggest companies gather data on the average user hundreds of times a month

Mar 10, 08 12:30 PM CDT
(Newser) - Long gone are the days of Internet anonymity. Big Web companies know all about you, says a study commissioned by the New York Times. The Internet giants track users’ behavior across sites, gathering details on a typical person several hundred times a month. That information lets them target content... More »

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Yahoo • Internet • AOL • MySpace • online media • New York Times • online privacy • consumer protection • targeted advertising • Internet advertising

Web Tracking Opt-Out Plan Gets Panned

Online ad group's proposal clashes with FTC guidelines, privacy group desires

Feb 25, 08 3:13 PM CST
(Newser) - An online advertisers trade group has proposed guidelines for targeted advertising that don’t satisfy recent FTC recommendations. The Interactive Advertising Bureau proposal would make it harder for consumers to know if a website was storing their information; FTC guidelines suggest a “clear, consumer-friendly, and prominent statement” and easy... More »

MORE ABOUT:
online advertising • online privacy • targeted advertising • Interactive Advertising Bureau • cookies • Web tracking

Microsoft Launches Cell Phone Ad Sales

Graphic or text banners can be shown on
MSN Mobile portal

Dec 10, 07 2:21 PM CST
(Newser) - Microsoft launched cell phone advertising in the US Monday, with banner ads displayed on MSN Mobile, a portal accessible from any mobile phone. The ads will be displayed as graphics or text, depending on the user's phone, reports AP. Competitors Yahoo, Google, and numerous smaller companies already sell mobile advertising,... More »

MORE ABOUT:
Microsoft • advertising • cell phones • targeted advertising • mobile advertising • MSN Mobile

Now Cable is Watching You

New ad technology tracks family viewing habits from cable box data

Nov 25, 07 10:53 PM CST
(Newser) - Viewing data flashed from cable boxes is being used to monitor family viewing habits and then target advertising more selectively to cable customers. The Wall Street Journal reports the new process comes from Navic Networks, an interactive TV company in Massachusetts, comparable to technology used by Internet advertisers, and is... More »

MORE ABOUT:
targeted advertising • cable operators • RE/MAX International • Cox Communications • Navic Networks • Admira • Claritas • Internet advertising

 Facebook Ad Plans Raise Privacy Issues

Seems employees can troll, control, and fiddle with personal data

Nov 7, 07 12:49 PM CST
(Newser) - As the advertising industry prepares to harness the personal data of 50 million Facebook users, new privacy concerns are whipping through cyberspace. Valleywag reveals that Facebook employees not only have access to users' profiles and inboxes, but can alter them. And they do—frequently enough that management had to tell... More »

MORE ABOUT:
advertising • privacy • Facebook • targeted advertising

9 Stories


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