advertising rates

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CBS to Super Bowl Advertisers: Make an Offer

(Newser) - CBS is selling ad time for Super Bowl XLIV for $2 million to $3 million … or best offer, media buyers tell Advertising Age. Not wanting to wind up like NBC, which boldly declared that 30-second spots would cost an average $3 million, only to see sales evaporate when the... More »

Recession Hits the Oscars— Sort Of

Revenue is down, parties are scaling back

(Newser) - Even the Oscars are feeling the economic strain, People reports. Sure, there are still dozens of parties planned on the big day, but organizers are pumping up the “greenness” of the soirées and downplaying the extravagance—Vanity Fair is using decorations from past events. Even those not scaling... More »

'Idol' Charges Record Ad Rates

Writers strike wipes out the competition

(Newser) - "American Idol"—TV's undisputed ratings champ with its biggest competitors sidelined by the writers strike—is setting records for ad prices. "It's the biggest thing in a landscape where there aren't as many big things as there used to be,'' an ad buyer tells Bloomberg. The... More »

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