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NEWS ABOUT: baby boomer

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Only Obama Can Mend Boomer Rifts

Sullivan: He's the man to win a truce in the culture wars

(Newser) - Barack Obama is the only presidential candidate who can take the US past the “debilitating, self-perpetuating” Vietnam-vintage divisions within the Baby Boom generation, conservative Andrew Sullivan asserts in an Atlantic cover story. Sullivan is so disturbed by the “nonviolent civil war” keeping America busy at home while the... More »

First Boomer Applies for Social Security

Ex-teacher, approaching 62nd birthday, files online

(Newser) - The baby boom elephant moved a little further along the demographic boa constrictor today when the first boomer applied for Social Security benefits. Kathleen Casey-Kirschling, born at 12:00:01 a.m. on January 1, 1946, is a retired teacher and, a balanced-budget activist tells Bloomberg, "the first drop... More »

Lots Like It Hot: Taste-Starved Boomers Fuel Spicy Sales

Generation burns for spice as senses fade

(Newser) - Baby boomers and their aging senses are fueling a major sales surge in spicy foods and sauces, turning up the heat on mainstream restaurant menus and supermarket salsa aisles. Market experts theorize that as the generation experiences a diminished sense of taste, consumers are using their enormous buying power to... More »

Tech Firms Court Aging Boomers

The likes of Nintendo, Microsoft and Google reach out at this year's AARP convention

(Newser) - Technology companies are beginning to target the over-50 audience, as was on display at the 2007 AARP convention last month, where Microsoft, Google, and for the first time, Nintendo all pitched products to the retiree crowd. "This is the first tech-savvy retirement generation...they have been living with it... More »

DDT Linked to Breast Cancer

Critical childhood exposure bodes ill for baby boomers

(Newser) - Women heavily exposed to DDT during childhood are five times more likely to develop breast cancer, according to a new study. Those born between the years 1945 and 1965— when the pesticide was used routinely in the US to kill mosquitoes—likely suffered the greatest exposure, reports the Los Angeles ... More »

Aging Brain, Not Racism, Explains Elderly Gaffes

Older people unable to inhibit stereotypical thoughts

(Newser) - Grandma’s verbal faux pas might signal not that she’s more prejudiced than younger relatives, but rather that she’s unable to disguise or overcome stereotypes, a study shows. Anecdotal evidence suggests, and earlier studies confirmed, that older Americans are more racist, but new research shows age-related brain shrinkage... More »

Boomers Get TheirSpace

New social networking sites are aimed at 'sticky' baby boomers

(Newser) - Entrepreneurs are rolling out social networking websites aimed at those old enough to have spawned the devotees of Facebook and  MySpace, the NY Times reports. Investors say it's good business—older surfers are more likely to stick with a site they like, and there are a lot of tech-savvy boomers.... More »

Let Them Eat Less Cake, Live Longer

Boomers radically restricting calories to live longer

(Newser) - Once a fringe theory, calorie restriction is now the latest front in the boomer battle for never-ending youth. Increasing numbers of people are restricting their diet to a quarter of what they theoretically need in an effort to increase lifespan. "You have to be willing to stick to it,... More »

Racial Generation Gap Opens

Whites are older, minorities are younger

(Newser) - The number of non-white Americans has passed 100 million—a third of the current population—for the first time, the Census Bureau reports, and the growing minority population is creating a new racial generation gap. Hispanics had the lowest median age at 27.4, while the median age of whites,... More »

Consumer Financial Savvy Peaks at 53

Data shows the age of 53 is sweet spot for financial savvy

(Newser) - Middle aged consumers make better decisions—and fewer mistakes—than their younger and older counterparts.  A study of  thousands of credit card and home and car loan documents shows that they are the most  likely to get the lowest interest rate available  and the least likely to pay unnecessary... More »

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