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SUNDAY, NOVEMBER 22, 2009
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NEWS ABOUT: search engine marketing

search engine marketing stories: 13 news summaries

(Newser) - So much of our search engine experience is based on branding, but who would come out on top without all the window dressing? Blind Search may help you figure it out. Designed by a Microsoft employee, it spits out unadorned results from Google, Bing, and Yahoo, only telling you which... More »

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Yahoo • Google • search engine marketing • search engine • branding • Bing

OPINION

 Microsoft Blows It 
 With Bizarre Bing Ads 

Blame Google for the collapse of global financial architecture

Jun 9, 09 8:22 AM CDT
(Newser) - Microsoft is thrashing Google in new TV spots for its "decision engine" Bing—understandably, since from Microsoft's perspective their rival is single-handedly responsible for the global financial crisis. "While everyone was searching, there was bailing," says an announcer, as images of fleeting Internet memes give way... More »

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Google • Microsoft • advertising • search engine marketing • search engine • Steve Ballmer • TV advertising • Bing

YouTube to Sell Ads on
Search Results

Pushed by parent, Google, the company adopts a new strategy: Google's

Nov 13, 08 8:08 AM CST
(Newser) - YouTube yesterday unveiled its latest plan for making money: an auction-based ad system that puts sponsored video clips alongside search results. The video-sharing site's system mimics that of its parent company, Google, reports the San Francisco Chronicle. The company—which ranks second only to Google in searches—is hoping it... More »

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Google • YouTube • online advertising • online videos • search engine marketing

Google, Yahoo in Talks 
to Avoid Antitrust Case 

Online ad deal may be capped to avoid further scrutiny

Oct 14, 08 12:01 PM CDT
(Newser) - Google and Yahoo are working to settle any antitrust issues arising from their proposed joint online ad venture, the Wall Street Journal reports. Google has offered a cap on the volume of ads it sells Yahoo, which may be willing to continue selling search ads to avoid lengthy legal battles... More »

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Yahoo • Google • Department of Justice • Microsoft • online advertising • antitrust • search engine marketing

Analysis

Search Gamble May Just Work for Microsoft

'Desperate,' 'brilliant' cash-back plan will
sap Google's base

May 22, 08 1:38 PM CDT
(Newser) - Many are pooh-poohing Microsoft’s cash-back search scheme, but Michael Arrington of TechCrunch thinks it’s going to work—and be a major pain in Google’s side. With search-market share at a mere 9.1% (and falling), Microsoft has little to lose, Arrington argues, because search is a winner-takes-most... More »

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Google • Microsoft • search engine marketing • search engine • Microsoft Live Search • Internet advertising

 Google Readies Defense 
 of Yahoo Ad Deal 

Efficiencies outweigh anti-competition issues, giant says; critics not so sure

May 22, 08 9:35 AM CDT
(Newser) - An advertising deal between Google and Yahoo is certain to stir the Justice Department’s antitrust division into action, no matter what the two do to address concerns, experts anticipating a partnership between the two Internet leaders tell the New York Times. Google says a deal would simply be a... More »

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Yahoo • Google • Internet • antitrust • search engine marketing • competition • Eric Schmidt

Microsoft Will Offer Search Customers Cash

Rewards part of effort
to gain ground on market leader Google

May 21, 08 10:46 AM CDT
(Newser) - Having largely abandoned its bid to buy, in the form of Yahoo, a significant presence in the Internet search business, Microsoft now will give customers money back when they buy items through its Live.com search portal, the Wall Street Journal reports. To be made official today, the move makes... More »

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Yahoo • Google • Microsoft • Bill Gates • online advertising • search engine marketing • search engine

Google Trims 300 Jobs at DoubleClick

First major layoff in search giant's history follows merger

Apr 3, 08 1:25 PM CDT
(Newser) - Some 300 DoubleClick employees, who briefly enjoyed a taste of Google culture after the ad agency was acquired in March, are facing layoffs as the search giant merges the two operations, reports the New York Times. It’s the first major layoff in Google’s history and trims DoubleClick’s... More »

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Google • layoffs • DoubleClick • search engine marketing • Internet advertising

(Newser) - Yahoo today restated its opinion that Microsoft’s $44.6 billion buyout bid underestimates the online giant’s “combination of unique assets,” but for the first time stated publicly the strengths it would bring to the Microsoft merger, MarketWatch reports. In an investor presentation for the SEC, the... More »

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China • Yahoo • Internet • Microsoft • Japan • mergers and acquisitions • Jerry Yang • search engine marketing • buyout • search engine • search advertising • display advertising • Internet portal

Yang Justifies Rejected Microsoft Bid

Says Yahoo uniquely positioned in growing online ad market

Feb 14, 08 2:07 PM CST
(Newser) - Jerry Yang believes Microsoft’s $44.6 billion bid for Yahoo was too low because it does not take into account the company's “unique position” in the growing online advertising market, the New York Times reports. In a letter sent to shareholders today, Yang inventoried Yahoo’s advantages: its... More »

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Yahoo • Microsoft • online advertising • Jerry Yang • search engine marketing • acquisition • buyout • search engine • Steve Ballmer

Microsoft Deal Overshadows Google's Analyst Day

Facebook deal dominates conversation, irritates execs

Oct 25, 07 12:30 AM CDT
(Newser) - Google made some noteworthy announcements at its Google Analyst Day yesterday, but they were overshadowed by Microsoft's announcement earlier in the day that it was acquiring a $240 million stake in Facebook, a prize for which the two companies had reportedly engaged in a heated bidding war. Among Google's news:... More »

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Google • Microsoft • Facebook • DoubleClick • search engine marketing • Google phone • Google Apps

Lonely at the Top for Yahoo CEO Yang

Company co-founder talks about the struggle to stay relevant

Oct 24, 07 12:54 AM CDT
(Newser) - Being the CEO of Yahoo is no cakewalk, according to co-founder Jerry Yang, speaking yesterday at a conference in California, News.com reports. "It is a lonely job in the sense that you have to make some of the tough calls," Yang said of the job he finally... More »

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Yahoo • Google • Web 2.0 • Jerry Yang • search engine marketing • search engine

Is It a Top?

Domain name SEO.com sells for $5 million,
raising the specter of
a virtual real estate bubble

Jun 26, 07 7:01 AM CDT
(Newser) - WashingtonVC has purchased the domain name SEO.com (as in "search engine marketing") for $5 million for its portfolio company Web Targeted.  With a large percentage of Web traffic now coming from search engines, optimizing Web sites for visibility to them has become one of the hottest... More »

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Web 2.0 • domain names • search engine marketing • web traffic

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