Tiger Woods endorsement deals

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Tiger Shoots Nike Commercial

In case you care, Woods wore black and red!

(Newser) - For those of you passionately invested in Tiger Woods’ every move : He shot a new commercial yesterday. Apparently Nike still thinks the embattled golfer is good for the brand—its motto is “Just Do It,” after all. Woods shot the ad at a country club golf course near... More »

Tiger Woods Turns Down Gambling Sponsorship

Irish outfit says it'll enhance its $75M offer

(Newser) - You’d think Tiger Woods would be eager for any sponsorship he can get right now, but apparently he still has standards. The Irish gambling outfit Paddy Power says the scandal-plagued golfer has turned down its $75 million sponsorship offer. But the company says it “remains keen” to sign... More »

AT&T Dumps Tiger Woods

Sponsor latest to back away from scandal-plagued golfer

(Newser) - AT&T is the latest sponsor to ditch former one-man cash register Tiger Woods, joining Gillette and Accenture in backing away from the golfer amid swirling allegations of infidelity. The telecom had previously graced Woods' golf bag, and co-sponsored a tournament in July with Woods as host. AT&T had... More »

Tiger Scandal Cost Sponsors $12B

Study: Shareholders are the ones who got screwed

(Newser) - The Tiger Woods sex scandal has destroyed a whopping $12 billion in stock value along with the golfer's reputation, according to a University of California study. Economic professors crunched stock data for the weeks after the scandal broke and found that shareholder value in the Tiger-linked companies dropped a total... More »

Tiger Woods Loses One, Wins One

TAG Heuer backs scandal-plagued golfer; Golf Digest backs off

(Newser) - Golf Digest has distanced itself—temporarily, the magazine says—from Tiger Woods, in a sign that his escapades have seriously damaged the golfer’s cachet. Woods’ name will remain on the masthead, but his instructional columns will be on hiatus as long as he is. The move is shocking because... More »

Tiger's Mom 'Disappointed'

Tag Heuer to limit use of golfer in marketing

(Newser) - Tiger Woods' mom is "hurt, angry and disappointed" in her son for the damage he's done to his family. The revelation of Tiger's indiscretions has been "devastating" for Kutilda Woods, who worries for her grandchildren, a source close to the family says. "She loves him and will... More »

Elin Making Deal —With Puma?

Nordegren could be face of new line—by Tiger Woods' sponsor's rival

(Newser) - It may not have been her first choice of revenge, but Elin Nordegren’s potential sponsorship deal is pretty good nonetheless. As cheating hubby Tiger Woods keeps losing sponsors, Elin may be gaining one—with (Tiger sponsor) Nike’s arch-rival, Puma. A company official tells TMZ they are in “... More »

Nike: Tiger Affairs a Minor 'Blip'

Company has no plans to drop sponsorship

(Newser) - Other sponsors are backing away from Tiger Woods, but Nike plans to stick with the beleaguered golf champ. The sportsman's indiscretions will be seen as "a minor blip" in the context of his career, Nike chairman and co-founder Phil Knight tells SportsBusiness Journal . The scandal is simply "part... More »

Gillette Will Limit Tiger Woods' Role in Ads

It's the first big sponsor to pull back from the golfer

(Newser) - Gillette today became the first major sponsor of Tiger Woods to distance itself from the scandal. It did not drop him entirely, however. "As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs," said... More »

EA Can't Stick With Tiger Forever

Big problem, though: No other golfer will generate sales

(Newser) - Electronic Arts just may be the corporate sponsor most shaken up by the Tiger Woods scandal. It's put out no fewer than 12 titles under his name in the past decade, making it one of the top-selling sports games out there, writes Dean Takahashi at Venture Beat . The company says... More »

Tiger, Thierry, Roger Screw Up Gillette Campaign

Endorsement dream team turns into a nightmare

(Newser) - The dream team Gillette assembled for its sports marketing campaign is starting to look like a nightmare. The roster: Roger Federer, Thierry Henry and Tiger Woods. Ouch. Every one of those international superstars has been embroiled in recent controversy; Federer for his outburst at the US Open, Henry for the... More »

Tiger to Galpal: My Marriage Is a Sham

Plus, marriage 'announcement' likely coming soon

(Newser) - Tiger Woods' marriage is a sham—at least that’s what Tiger told one of his mistresses, according to her lawyer. Michael O’Quinn tells TMZ that Woods told his client—no word on who it is, but she allegedly got down and dirty with Tiger for two years—that... More »

Tiger Offered $5M to Promote Cheaters Site

But sponsors are sticking with him, for now—and likely forever

(Newser) - Tiger Woods’ sponsors are sticking by him, but if anything falls through, he has a back-up option…as long as he doesn’t mind endorsing adultery. AshleyMadison.com, a website for cheating spouses, offered the cheating golfer a $5 million promotion deal, TMZ reports. In similar news, porn company Vivid... More »

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