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December 4, 2008 10:13:51 AM CST


advertising

advertising news stories

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 Advertisers Go for the Nose 

It's not just perfume in magazines anymore

(Newser) - If you think scented advertising begins and ends with old-school scratch-and-sniff ads, brace yourself, and your nose, for a coming assault. It's sort of a double-whammy in the advertising world, Salon reports: Marketers are learning more every day about how smells hold sway over our emotions, and chemists can synthesize just about anything. "Scent will soon be a normal part of advertising and entertainment," said one industry leader. More »

More about:  advertising science targeted advertising scent salon Smellovision iSmell

ANALYSIS

Baseball Strikes It Rich With Online Content Pitch

MLB web presence adds to—not detracts from—fans' TV, ballpark experiences

(Newser) - Major League Baseball’s full-bore embrace of the internet is paying off for its online service, Jay Yarow writes in BusinessWeek . Most professional sports leagues limit web content for fear of encroaching on TV ratings, but MLB’s Advanced Media allows streaming video of full games, downloadable highlights from every game, and a mountain of stats—nearly all of it accessible on mobile devices. More »

More about:  MLB baseball Internet advertising website online ads online baseball content

 'Misleading' iPhone Ad Banned 

British regulators say claim that device can access 'all parts of the internet' is untrue

(Newser) - British advertising regulators have banned a commercial claiming iPhones have “access to all the parts of the internet,” citing technological limitations that prevent users from seeing some websites, CNET News reports. iPhones don’t have Flash or Java, and while Apple simply intended to contrast the product with its more restricted mobile-device competitors, authorities say it gave a “misleading impression.” More »

More about:  advertising iPhone 3G false advertising

 Campbell Soup
 Sacks NFL Moms

Mrs. McNabb and Co. out as brand focuses on independence

(Newser) - Wilma McNabb and the other NFL moms are finished as corporate spokespeople, the Wall Street Journal reports. Campbell's Chunky Soup has launched a new distinctly mom-less advertising campaign after market research indicated that the 30-year-old men they’re targeting weren’t relying on their mothers’ food advice. Their new ad likens LaDanian Tomlinson to a working man, coming home to a hot bowl of soup. More »

More about:  NFL advertising Donovan McNabb LaDainian Tomlinson Campbell's Soup

Critic's Hoax Makes Spectator Turn Red

Wine magazine
honors 'excellence' of imaginary restaurant

(Newser) - Wine Spectator bestowed one of its awards of excellence on the Milan restaurant Osteria L'Intrepido. Problem being, the restaurant doesn't exist. A mischievous wine critic made it up, along with its wine list—which featured wines panned by the magazine—then forked over the $250 application fee, the Los Angeles Times reports. "I am interested in what's behind all the ratings and reviews we read," said Robin Goldstein. "The level of scrutiny is not sufficient." More »

More about:  advertising wine magazine hoax restaurants

Microsoft's Answer to Apple Ads: Seinfeld

Comedian to front $300M campaign to counter stodgy image

(Newser) - So what's the deal with Microsoft ads? The company has enlisted Jerry Seinfeld to spearhead a new $300-million campaign, the Wall Street Journa l reports, to try to shake the negative buzz about Vista, and the nerdy, feckless image projected by John Hodgeman in Apple's popular "Mac vs PC" ads. The campaign, to start next month, will net the funnyman $10 million. More »

More about:  Microsoft Apple advertising marketing Bill Gates Microsoft Vista Jerry Seinfeld advertising campaign

(Newser) - Does it taste great, or is it less filling? Miller Lite drinkers can have it both ways, the Chicago Tribune reports: The beer’s 30-year-old slogan “Great taste, less filling” is being resurrected for a fall advertising campaign coming to a TV, radio, and store near you. Parent company MillerCoors is trying to unseat light-beer king Anheuser-Busch. More »

More about:  advertising beer marketing Anheuser-Busch MillerCoors Bud Light

 Booming Brazil
 Nabs A-List
 Ad Campaigns 

From SJP to Richard Gere, American stars making pitches in Rio

(Newser) - If you want proof that the Brazilian economy is on fire, look no further than the TV ads. While Sarah Jessica Parker professes her love for a Sao Paulo mall, Richard Gere promotes hair care products in dubious Portuguese. What's made the influx of American stars possible, writes Bloomberg, is Brazil's booming currency—the real has been the biggest gainer of the world's most traded currencies for 4 years straight. More »

More about:  advertising Brazil Sarah Jessica Parker emerging markets Sao Paulo Richard Gere Pierce Brosnan

Bank Ads Helped Spin
2nd Mortgages

Home equity loans, once desperate moves, now total $1 trillion

(Newser) - Until recently, borrowing against one's home was considered a desperate measure, but now it's commonplace. Since the 1980s, outstanding home-equity loans—once called second mortgages—have exploded a thousandfold to more than $1 trillion. The New York Times looks at how banks waged a concerted advertising campaign to transform Americans' attitude toward debt, enriching themselves while leading homeowners to financial ruin. More »

More about:  advertising debt mortgage debt lending practices home equity home equity loans

 Tasty Hint of
 Coke Secret
 Pops Up in Ad

'Best spices' recipe hasn't change since 1886

(Newser) - A new Coca-Cola ad campaign focuses on the drink's “no preservatives or artificial flavors,” revealing a tantaiizing hint about Coke's closely guarded secret recipe, writes the New York Times. The blend of “the best spices from around the world” hasn't changed since 1886—a fact the company is highlighting in the new ads. More »

More about:  advertising recipes Coca-Cola

New Purdue Grad Hits the Streets

Would-be ad man makes his pitch on Fort Wayne streetcorner

(Newser) - Rob Sedlmeyer needs a job, and he doesn't care who knows it. The May college grad wants a marketing or advertising gig, so he's marketing and advertising himself—at a Fort Wayne intersection. After applications scored him just two interviews and no job, he took to the streets. The “looking for career” placard he held up for 6 hours on Tuesday yielded both business cards and honks of support, the Fort Wayne News-Sentinel reports. More »

More about:  advertising unemployment marketing college graduates Fort Wayne

Mac Attack Ad's Endless Media Coverage? Priceless

Spot airs everywhere, despite small spend

(Newser) - John McCain's tough TV spot, which attacks Barack Obama for backing out of a visit to US troops in Germany because he couldn't bring TV cameras along, has become one of the most widely seen ads of the campaign. That's pretty impressive, considering it only aired as a paid commercial about a dozen times. The negative ad is a PR coup for McCain, writes the New York Times , now that it's been featured endlessly—and for free—on TV news. More »

More about:  John McCain McCain 2008 advertising campaign advertising attack ad

TiVo-Amazon Deal Offers Onscreen Buying

DVR pioneer aims to create 'underpinnings of a future business model for TV'

(Newser) - TiVo and Amazon have teamed to introduce a “product purchase” tool that will allow viewers to buy the products being plugged onscreen, the New York Times reports. Soon, when Oprah Winfrey plugs a book or David Letterman talks up his musical guest, TiVo customers will be able to order said book or CD onscreen via Amazon.com accounts. More »

More about:  television advertising Amazon.com TiVo DVR TV advertising conspicuous consumption

In Tough Times, McDonald's Revives a Jingle

'Two all-beef patties' Big Mac slogan seeks new tune on MySpace