It's not just perfume in magazines anymore
Salon Sep 17, 08 8:51 PM CDT
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If you think scented advertising begins and ends with old-school scratch-and-sniff ads, brace yourself, and your nose, for a coming assault. It's sort of a double-whammy in the advertising world, Salon reports: Marketers are learning more every day about how smells hold sway over our emotions, and chemists can synthesize just about anything. "Scent will soon be a normal part of advertising and entertainment," said one industry leader.
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ANALYSIS
MLB web presence adds to—not detracts from—fans' TV, ballpark experiences
BusinessWeek Aug 29, 08 4:03 PM CDT
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Major League Baseball’s full-bore embrace of the internet is paying off for its online service, Jay Yarow writes in BusinessWeek . Most professional sports leagues limit web content for fear of encroaching on TV ratings, but MLB’s Advanced Media allows streaming video of full games, downloadable highlights from every game, and a mountain of stats—nearly all of it accessible on mobile devices.
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British regulators say claim that device can access 'all parts of the internet' is untrue
CNET Aug 27, 08 4:42 PM CDT
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British advertising regulators have banned a commercial claiming iPhones have “access to all the parts of the internet,” citing technological limitations that prevent users from seeing some websites, CNET News reports. iPhones don’t have Flash or Java, and while Apple simply intended to contrast the product with its more restricted mobile-device competitors, authorities say it gave a “misleading impression.”
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Mrs. McNabb and Co. out as brand focuses on independence
Wall Street Journal Aug 27, 08 1:18 PM CDT
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Wilma McNabb and the other NFL moms are finished as corporate spokespeople, the Wall Street Journal reports. Campbell's Chunky Soup has launched a new distinctly mom-less advertising campaign after market research indicated that the 30-year-old men they’re targeting weren’t relying on their mothers’ food advice. Their new ad likens LaDanian Tomlinson to a working man, coming home to a hot bowl of soup.
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Wine magazine
honors 'excellence' of imaginary restaurant
Los Angeles Times Aug 22, 08 2:25 PM CDT
(Newser)
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Wine Spectator bestowed one of its awards of excellence on the Milan restaurant Osteria L'Intrepido. Problem being, the restaurant doesn't exist. A mischievous wine critic made it up, along with its wine list—which featured wines panned by the magazine—then forked over the $250 application fee, the Los Angeles Times reports. "I am interested in what's behind all the ratings and reviews we read," said Robin Goldstein. "The level of scrutiny is not sufficient."
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Comedian to front $300M campaign to counter stodgy image
Wall Street Journal Aug 21, 08 7:29 AM CDT
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So what's the deal with Microsoft ads? The company has enlisted Jerry Seinfeld to spearhead a new $300-million campaign, the Wall Street Journa l reports, to try to shake the negative buzz about Vista, and the nerdy, feckless image projected by John Hodgeman in Apple's popular "Mac vs PC" ads. The campaign, to start next month, will net the funnyman $10 million.
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Chicago Tribune Aug 20, 08 7:35 PM CDT
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Does it taste great, or is it less filling? Miller Lite drinkers can have it both ways, the Chicago Tribune reports: The beer’s 30-year-old slogan “Great taste, less filling” is being resurrected for a fall advertising campaign coming to a TV, radio, and store near you. Parent company MillerCoors is trying to unseat light-beer king Anheuser-Busch.
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From SJP to Richard Gere, American stars making pitches in Rio
Bloomberg Aug 18, 08 9:33 AM CDT
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If you want proof that the Brazilian economy is on fire, look no further than the TV ads. While Sarah Jessica Parker professes her love for a Sao Paulo mall, Richard Gere promotes hair care products in dubious Portuguese. What's made the influx of American stars possible, writes Bloomberg, is Brazil's booming currency—the real has been the biggest gainer of the world's most traded currencies for 4 years straight.
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Home equity loans, once desperate moves, now total $1 trillion
New York Times Aug 15, 08 11:59 AM CDT
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Until recently, borrowing against one's home was considered a desperate measure, but now it's commonplace. Since the 1980s, outstanding home-equity loans—once called second mortgages—have exploded a thousandfold to more than $1 trillion. The New York Times looks at how banks waged a concerted advertising campaign to transform Americans' attitude toward debt, enriching themselves while leading homeowners to financial ruin.
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'Best spices' recipe hasn't change since 1886
New York Times Aug 7, 08 4:44 AM CDT
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A new Coca-Cola ad campaign focuses on the drink's “no preservatives or artificial flavors,” revealing a tantaiizing hint about Coke's closely guarded secret recipe, writes the New York Times. The blend of “the best spices from around the world” hasn't changed since 1886—a fact the company is highlighting in the new ads.
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Would-be ad man makes his pitch on Fort Wayne streetcorner
Fort Wayne News-Sentinel Jul 31, 08 5:56 PM CDT
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Rob Sedlmeyer needs a job, and he doesn't care who knows it. The May college grad wants a marketing or advertising gig, so he's marketing and advertising himself—at a Fort Wayne intersection. After applications scored him just two interviews and no job, he took to the streets. The “looking for career” placard he held up for 6 hours on Tuesday yielded both business cards and honks of support, the Fort Wayne News-Sentinel reports.
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Spot airs everywhere, despite small spend
New York Times Jul 30, 08 8:35 AM CDT
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John McCain's tough TV spot, which attacks Barack Obama for backing out of a visit to US troops in Germany because he couldn't bring TV cameras along, has become one of the most widely seen ads of the campaign. That's pretty impressive, considering it only aired as a paid commercial about a dozen times. The negative ad is a PR coup for McCain, writes the New York Times , now that it's been featured endlessly—and for free—on TV news.
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DVR pioneer aims to create 'underpinnings of a future business model for TV'
New York Times Jul 22, 08 10:28 AM CDT
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TiVo and Amazon have teamed to introduce a “product purchase” tool that will allow viewers to buy the products being plugged onscreen, the New York Times reports. Soon, when Oprah Winfrey plugs a book or David Letterman talks up his musical guest, TiVo customers will be able to order said book or CD onscreen via Amazon.com accounts.
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