Skip to: Content
Skip to: Site Navigation
Skip to: Search
FRIDAY, NOVEMBER 27, 2009
| Subscribe to Newser's RSS feeds RSS | Follow Newser on Twitter Twitter

NEWS ABOUT: advertising

advertising stories: 269 news summaries

21 - 40 of 269 Stories | << Prev 1 2 3 4 5 6 ... 14 Next >>

Switch to grid view »

 PC Marketing Drops 
 the Technobabble 

'Fact tags' only confused customers: Intel exec

Sep 12, 09 10:54 AM CDT
(Newser) - PC makers seem to have gotten the hint and are beginning to hawk their wares not with dazzling technobabble but with information useful to the average consumer, the New York Times reports. For years, tech concerns have touted their achievements in impenetrable language on “fact tags” (DDR2 RAM,... More »

MORE ABOUT:
advertising • Intel • Apple • Macintosh • computer chip • consumer electronics • AMD • PC makers • personal computers • technical

New Twitter Rules 'Leave the Door Open' for Ads

Microblogger makes users' ownership of tweets explicit

Sep 11, 09 12:33 PM CDT
(Newser) - Twitter’s new terms of service allow advertising, although the company has not proposed or implemented any yet, the East Bay Business Times reports. "We leave the door open for advertising. We'd like to keep our options open, as we've said before," wrote creative director Biz Stone. The... More »

MORE ABOUT:
advertising • online advertising • banner ads • Twitter • tweet • microblogging • social media

Tweet a Commercial,
Make a Quick Buck

Twitterverse split on ethics of Sponsored Tweets

Sep 2, 09 5:54 PM CDT
(Newser) - A new company is brokering deals between businesses and Twitterers who want to make a few extra bucks plugging products, Time reports. The founder of the website Sponsored Tweets says 7,000 enterprising Twitterers have signed up for the service in its first month. Twitterers get paid based on... More »

MORE ABOUT:
social networking • Internet • advertising • buzz • Kmart • Twitter • tweet • sponsor

 Wildlife Group Disowns 9/11 Ad 

WWF actually rejected 9/11-themed advertisement

Sep 2, 09 11:28 AM CDT
(Newser) - The World Wildlife Fund has been blasted for an ad bearing its logo that shows a slew of planes bearing down on New York City. The latest twist: WWF never authorized it. In fact, it's just a spec ad created by a Brazil agency that was quickly rejected by the... More »

MORE ABOUT:
advertising • Manhattan • World Wildlife Fund • offensive • 9/11 attacks

 Mad Men Gets 4th Season 


Sep 1, 09 8:23 PM CDT
(AP) - AMC television is advertising the good news for Mad Men—the 1960s Madison Avenue drama will return for a fourth season. The series debuted as a low-rated, critical darling but has seen its audience grow at the start of its third season. The early renewal lets viewers know the retro... More »

MORE ABOUT:
entertainment • advertising • AMC • Emmy Awards • Madison Avenue • Mad Men • drama

opinion

 'Tasteless' WWF 
 Ad Exploits 9/11 

World Wildlife Fund uses attacks to prove environmental point

Sep 1, 09 12:50 PM CDT
(Newser) - The World Wildlife Fund roars right into "tasteless" territory with a new ad that plays off the 9/11 anniversary, writes David Gianatasio in the AdFreak blog of Adweek. The print ad shows hundreds of planes converging on lower Manhattan with copy that reads: "The tsunami killed 100 times... More »

MORE ABOUT:
tsunami • advertising • global warming • World Wildlife Fund • 9/11 attacks

Conan vs. Dave? Nightline's Beating Them Both

ABC launches ad campaign to tout its victory

Aug 31, 09 7:04 AM CDT
(Newser) - ABC is trying to remind America that it has a show on at 11:35, too. The network is launching a campaign touting Nightline's ratings, which, since Conan O’Brien’s Tonight Show takeover, have averaged 3.459 million viewers a night. That puts it on top of... More »

MORE ABOUT:
advertising • ABC • late night talk show • late night host • Conan O'Brien • David Letterman • TV ratings • TV industry • Nightline • Jay-ZTV

OPINION



 How to Sell 
 Health Reform 
 Like Don Draper 

Obama needs to tap his inner Mad Man

Aug 29, 09 7:35 PM CDT
(Newser) - If Barack Obama’s going to sell the masses on health care reform, he’s going to need to hire a consultant: Don Draper. If the Sterling Cooper impresario of Mad Men were running this campaign, he wouldn’t bother talking about low premiums or subsidies. That's too mundane. “... More »

MORE ABOUT:
Barack Obama • advertising • health care reform • Mad Men • political strategy

 Beck's Ratings Surge 
 as Ad Boycott Continues 

Six more firms to refuse to run ads on host's show

Aug 27, 09 3:08 PM CDT
(Newser) - The audience for Glenn Beck’s Fox News show continues to swell even as more advertisers decline to run commercials on the program in the wake of the talk-show host's assertion that President Obama is a racist, the Los Angeles Times reports. Beck’s Monday night show attracted 2.81... More »

MORE ABOUT:
Republican • advertising • conservative • radicals • Fox News • Glenn Beck • boycott • conservative base • leftist

After Beck Flap, Advertisers Leery of Politics

Boycott may go beyond Fox host to other 'inflammatory' shows

Aug 24, 09 8:00 AM CDT
(Newser) - Glenn Beck’s antics could just kill the entire political talk show genre, Advertising Age reports. Beck will return to the air tonight 33 advertisers lighter, after calling President Obama a “racist." But the fallout could spread to other talk shows, too—Clorox has already announced... More »

MORE ABOUT:
advertising • lefties • Fox News • Glenn Beck • pundits • TV industry • right wingers • punditry

(Newser) - CBS and Pepsi have teamed up for an experiment in advertising that seems out of the Harry Potter films: talking video advertisements in the pages of Entertainment Weekly. Selected magazine subscribers in New York and LA  will receive copies embedded with wafer-thin screens the width of a mobile phone display,... More »

MORE ABOUT:
CBS • advertising • Pepsi • magazine industry • mobile video • Entertainment Weekly • Jay-ZTV

(Newser) - In the avalanche of reporting and commentary on the collapse of the newspaper business, a number of salient, none-too-flattering facts have been overlooked about how newspapers contributed to their own demise, Bill Wyman writes on Splice. First, there's the misunderstanding that readers pay for news. It's advertisers who pay, and... More »

MORE ABOUT:
newspaper • advertising • newspaper industry • aggregator

(Newser) - A doctors' group wants to know why all schoolkids can't have what the Obama girls are having in their swank private school lunches, reports the Washington Post, and the White House wants the group to mind its own Ps and Qs. The Physicians Committee for Responsible Medicine posted posters in... More »

MORE ABOUT:
advertising • Physicians Committee for Responsible Medicine • school lunch • first families • Obama administration • Malia Obama • Sasha Obama • President Obama • Neal Barnard

Durex Targets Heat-Seeking 'Pleasurati' in Condom Ads

Company paints itself as the pick of mature pleasure seekers

Aug 12, 09 2:34 AM CDT
(Newser) - Second-place condom maker Durex has rolled out a juiced up identity in its latest ad campaign, Advertising Age reports. Advertising execs—who say their research shows that market leader Trojan is seen as the "boy scout" condom and No. 3 brand Lifestyle as the choice of swingers—are... More »

MORE ABOUT:
advertising • marketing • Durex • condom • sex toys • advertising campaign • Saatchi & Saatchi

 Drinkability Bad—for Sales 

Bud Light sales down 3% thanks to confusing campaign

Aug 10, 09 2:54 PM CDT
(Newser) - From “I Love You, Man” to “Real Men of Genius,” Bud Light is known for its memorable—and funny—ad campaigns. Not so with its latest: The “Drinkability” campaign has brought with it a lack of laughs, as well as the brand’s first negative sales... More »

MORE ABOUT:
advertising • beer • Budweiser • advertisements • advertising campaign • Bud Light • ad campaign • ads • Jay-ZTV

 Stay Tuned for Ads 
 During TV Shows 

Advertisers to paste commercials on sides of screen

Aug 10, 09 9:10 AM CDT
(Newser) - A new strategy aims to grab the attention of viewers now using DVR to skip commercial breaks: in tests, so-called “in-show ads” are run on the top or bottom of the screen—and even on occasion in the middle—during the action, Advertising Age reports. Execs are betting... More »

MORE ABOUT:
television • advertising • marketing • commercials • television advertising

Pharma to Push Obama Plan in $150M Ad Blitz

Drug companies get behind health care reform, to Congress' concern

Aug 9, 09 6:12 AM CDT
(Newser) - Drug companies have authorized their lobbyists to spend up to $150 million on TV ads supporting Barack Obama's health care reform plan—a surprisingly large sum that suggests the industry still has a deal with the White House on capping pharma's costs, reports the New York Times. A few spots... More »

MORE ABOUT:
advertising • White House • drug companies • health care reform • pharmaceutical industry • advertising budgets

Newspaper Ad Forecast: 'Long Way From Extinction'

Print publications will serve 'distilled' upper-crust audience, analysts predict

Aug 7, 09 5:05 PM CDT
(Newser) - For the newspaper industry, finally a bit of good news: Ad revenue is projected to end its long slide and actually increase 2.4% in 2010, says a forecast from Borrell Associates. Modest year-by-year increases are expected to continue through at least 2014, reports Advertising Age. Borrell’s analysis does... More »

MORE ABOUT:
newspaper • advertising • print industry • ad revenue • print advertising • readership

Brewers Relieve Recession With Cheap Beer

Natural Light, Busch, High Life see sales jump

Aug 7, 09 1:48 PM CDT
(Newser) - With the recession drying up cash flow, thirsty Americans are seeking out “sub-premium” beers, and brewers are marketing accordingly, the St. Louis Post-Dispatch reports. Anheuser-Busch is creating its first-ever ad campaign for Natural Light, whose sales are up 4% this year; MillerCoors is pushing Miller High Life, whose sales... More »

MORE ABOUT:
advertising • marketing • beer • recession • MillerCoors • Anheuser-Busch • Natural Light • Miller High Life

(Newser) - Glenn Beck's assertion that President Obama is a racist is rattling at least a few advertisers. Procter & Gamble, Progressive Insurance, and Lawyers.com have stopped running ads on Beck's Fox show, reports the TV Newser blog on Mediabistro. The network itself isn't hurting, however: A spokesman says the... More »

MORE ABOUT:
advertising • Fox News • Glenn Beck • Fox network • Procter & Gamble • Progressive Insurance

21 - 40 of 269 Stories | << Prev 1 2 3 4 5 6 ... 14 Next >>


from our news partners