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WEDNESDAY, NOVEMBER 25, 2009
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NEWS ABOUT: advertising

advertising stories: 269 news summaries

41 - 60 of 269 Stories | << Prev 1 2 3 4 5 6 7 ... 14 Next >>

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ANALYSIS

 Get Ready for 
 Massive Leno PR Blitz 

Get ready for Leno to be everywhere you look

Aug 5, 09 11:28 AM CDT
(Newser) - Get ready for Jay—lots and lots of Jay. Though nearly 80% of viewers are aware that the Jay Leno Show is on the horizon, NBC is going to beat you over the head until you're drooling for its 10pm venture, the New York Times reports. A 24-hour webcam has... More »

MORE ABOUT:
entertainment • NBC • advertising • comedy • celebrity • promotion • Jay Leno • late night host • publicity • public relations • primetime TV • The Jay Leno Show

Ad Risks Prez Wrath by Targeting Daughters

Ad girl wants same meals Obamas get

Aug 5, 09 1:45 AM CDT
(Newser) - A new ad campaign's focus on Malia and Sasha Obama is expected to infuriate the White House, Politico reports. The ads, from a group pushing to have more vegetarian meal options in public schools, are running on public transit in Washington and feature a young girl asking: "President Obama’... More »

MORE ABOUT:
advertising • Malia Obama • Sasha Obama • President Obama

(Newser) - Good news for football fans: Now you can smell like your favorite player. In an odd corporate pairing, Procter & Gamble has signed a deal with the NFL to slap the league's logo on its toiletries and call them an "Official Locker Room Product of the NFL,"... More »

MORE ABOUT:
NFL • advertising • football • corporate sponsorship • Procter & Gamble

(Newser) - The number of Americans on antidepressants doubled from 1996 to 2005, a new study finds, but fewer are seeing psychiatrists, and most aren’t using the drugs to affect their mood. As of 2005, the last year for which data were available, 27 million Americans—roughly 10% of the population—... More »

MORE ABOUT:
depression • advertising • antidepressant • Prozac • pharmaceutical industry • scientific study • health study

 Going...Going...Gone: 
 Airlines Tweet Low Prices 

JetBlue, United get in on speedy, hip marketing move

Aug 3, 09 7:00 AM CDT
(Newser) - JetBlue and United Airlines are giving loyal readers of their Twitter feeds chances to grab low fares, USA Today reports. But customers have to act quickly: JetBlue makes the fares available for about 8 hours or while seats last, while United often gives customers just an hour or two... More »

MORE ABOUT:
advertising • airline industry • JetBlue • United Airlines • Twitter

(Newser) - Craig Ferguson thinks he’s figured out “why everything sucks.” He traces the decline of human society back to the ‘50s and ‘60s, when advertisers decided to target young people, so that they’d keep buying the same things when they got older. “They didn’... More »

MORE ABOUT:
advertising • youth • Craig Ferguson • Jonas Brothers

Group Buys Anti-Dobbs Ads to Air on CNN

Bring 'em on, says
host caught up in birther controversy

Aug 1, 09 12:30 PM CDT
(Newser) - Liberal watchdog group Media Matters is buying CNN airtime to run anti-Lou Dobbs ads during the host’s own show next week, reports Plum Line. The ads condemn Dobbs’ recent calls for Barack Obama to produce a legitimate birth certificate and will also run on Fox News and MSNBC in... More »

MORE ABOUT:
Barack Obama • advertising • CNN • Media Matters • Lou Dobbs • conspiracy theory • birther

 Smokey Bear's Fire 
 Still Burning at 65 

But some criticize his simple message

Jul 24, 09 9:24 AM CDT
(Newser) - He turns 65 this year, but Smokey Bear’s nowhere near extinguished, the Los Angeles Times reports. The mascot remains as fiercely beloved by baby boomers as he is fiercely protected by the government: Federal law keeps his image from unauthorized use, which can result in a $150,000 fine.... More »

MORE ABOUT:
advertising • wildfires • character • advertising campaign • Department of Agriculture • Forest Service • forest fire • Smokey Bear

(Newser) - Microsoft has changed at least one of its highly successful "Laptop Hunter" ads after Apple called to complain about it, Advertising Age reports. In the original, a law student shopping for a laptop observes: "This Mac is $2,000, and that's before adding anything." Her mother adds,... More »

MORE ABOUT:
Microsoft • advertising • Apple • laptop • consumer electronics • advertising campaign

obituary

 Taco Bell 
 Chihuahua 
 Dies at 15 

Gidget charmed viewers in ads for chain

Jul 22, 09 12:24 PM CDT
(Newser) - Gidget, the iconic chihuahua of Taco Bell ads, died of a stroke last night at 15, her trainer tells People. “She made so many people happy,” Sue Chipperton says. Largely retired, the canine spent most of her time basking in the sun and appearing in photo shoots, where... More »

MORE ABOUT:
advertising • Taco Bell • obituary • dog • chihuahua

 Caffeinated Booze 
 Prompts State Probes 

AGs said to be concerned over deceptive marketing

Jul 17, 09 1:01 PM CDT
(Newser) - State attorneys general are taking a hard look at increasingly popular caffeinated alcohol beverages amid fears the combination is dangerous and targeted at underage drinkers, the Wall Street Journal reports. The AGs are calling for company records from the makers of Joose and Four Loko. At 7-Eleven, Joose has had... More »

MORE ABOUT:
advertising • alcohol • marketing • drink • caffeine • energy drink • MillerCoors • 7 Eleven • false advertising • attorney general • Anheuser-Busch • Joose • Four Loko

(Newser) - From Rupert Murdoch to Twitter founder Evan Williams, moguls old and young descend on Sun Valley, Idaho, this week for an annual summit on media and technology. This year, reports the Financial Times, the dominant question concerns paid content—a debate that has spread from the troubled newspaper industry to... More »

MORE ABOUT:
media • advertising • Idaho • paid content • new media • digital media • Sun Valley

 The Most Overused 
 Menu Descriptions 

From 'grilled to perfection' to 'garden fresh'

Jul 6, 09 6:14 PM CDT
(Newser) - Tired of menus that use the same old phrases over and over? So are the food critics at the Chicago Tribune. They nominated nine menu clichés for the compost pile:
  • "Grilled to perfection": Subjective to the point of meaninglessness. And why always grilled, and not “
... More »

MORE ABOUT:
food • advertising • cooking • steak • list • restaurant • chef • menu

Conan Woos Far Younger
Tonight Show Crowd

O'Brien lowers median age of Tonight viewers by 10 years

Jul 6, 09 1:21 AM CDT
(Newser) - In just one month, Conan O’Brien has lowered the median age of the Tonight Show audience by 10 years, from 55 to 45, the New York Times reports. Conan has radically reshaped the demographics of the program by drawing an unprecedented number of new viewers aged 18 to 34—... More »

MORE ABOUT:
television • advertising • Jay Leno • Conan O'Brien • demographics • Tonight Show • television advertising

Nun-Priest Snog Gets Ice Cream Ad Banned

Image of 'forbidden Italian temptation' sparks UK furor

Jul 1, 09 3:27 PM CDT
(Newser) - An ice-cream ad showing a priest and a nun apparently about to lock lips has been banned in the UK after readers complained, the Daily Telegraph reports. People told an advertising-standards group that the magazine image, promoting Antonio Federici gelato, demeaned those who pursued a “religious vocation.” The... More »

MORE ABOUT:
advertising • Britain • advertisements • ice cream • gelato • Antonio Federici

(Newser) - Initial autopsy results suggest that infomercial celebrity Billy Mays died of heart failure, the medical examiner announced today. The autopsy didn’t reveal any head trauma or drug abuse, both rumored causes of the 50-year-old's death, but did find hardening of his arteries, the St. Petersburg Times reports. He was... More »

MORE ABOUT:
advertising • autopsy • heart failure • infomercial • Tampa • Billy Mays


 Infomercial 
 Icon Mays 
 Dead at 50 

TV Pitchman wasn't wearing a seatbelt: FAA

Jun 28, 09 2:50 PM CDT
(Newser) - Television pitchman Billy Mays was found dead in his Tampa, Fla., home today, the St. Petersburg Times reports. He was 50. The promoter of everything from baking soda to cleaning supplies said he felt unwell last night after landing in a 737 airplane that blew out a front tire. Mays... More »

MORE ABOUT:
television • advertising • death • infomercial • Tampa • cause of death • Billy Mays

Ballmer:
Old Media Won't Last a Decade

Microsoft boss says papers, TV won't bounce back 

Jun 25, 09 7:00 AM CDT
(Newser) - The ad revenue media companies lost in the downturn won't be coming back when things turn around, Steve Ballmer told an advertising conference yesterday. The Microsoft boss said the industry has been "reset" at a lower level, and media companies are going to have to learn to survive on... More »

MORE ABOUT:
media • advertising • ad revenue • Steve Ballmer • new media • digital media

UK Shop 'Sorry' for Using Iran Tags in Twitter Ad Campaign

The messages had nothing to do with unrest

Jun 24, 09 3:20 PM CDT
(Newser) - A British furniture store has apologized for tagging its Twitter promotional messages with Iran-related hash tags, AFP reports. The store may have been trying to maximize the number of people viewing its tweets, but instead provoked outrage at the misuse of Twitter, a key media tool for Iranian protesters. “... More »

MORE ABOUT:
Iran • advertising • advertising campaign • Twitter • hash tags • Habitat

comment

BK Goes Crude
With 7-Inch Burger Ad

Yes, they really want to 'fill your desire for something long, juicy...'

Jun 24, 09 9:43 AM CDT
(Newser) - Burger King’s “edgy” ads have reached a new low, writes Cajun Boy for Gawker. The ad for its 7-inch-long burger screams fellatio—from the “piping hot beef laden with creamy mayo” to the “open mouth of a wide-eyed blond.” The slogan—“It’ll blow... More »

MORE ABOUT:
advertising • sex • advertisements • Gawker • advertising campaign • Burger King

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