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Keurig Is Getting Into the Soup Game

Single-serving Campbell's Soup K-Cups are on the way
By Michael Harthorne,  Newser Staff
Posted Sep 10, 2015 4:16 PM CDT
Keurig Is Getting Into the Soup Game
Campbell's Soup K-Cups are coming to your Keurig.   (AP Photo/Kathy Willens)

(Newser) – Good news for the extremely lazy and people with a moral objection to anything larger than a single serving: Keurig has officially entered the soup game. Time reports the makers of the single-serving, pod-based coffee machines partnered with Campbell's Soup in 2013 and are finally ready to launch a line of Campbell's Soup K-Cups. The chicken soup pods will come in either homestyle or Southwest-style and cost $1.50 each—more than double the 63-cent cost of a single serving of old-fashioned canned Campbell's chicken noodle soup, according to CBS News.

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A Campbell's marketing director tells CBS the new soup pods are for people who "want to fit soup into different parts of the day," and he's confident consumers will pay the extra price for that convenience. He better hope he's right: Keurig is currently facing dropping sales and layoffs, and "soup isn't exactly a growth market," as CBS puts it. Apparently, sales of soup as a whole were largely stagnant in 2012 and 2013. But if the Campbell's Soup K-Cups do take off, Time reports the companies have one piece of advice: run hot water through the machine between products to avoid soupy coffee or coffee-ish soup. (Read more Keurig stories.)

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