Tesla Motors May Have Name Change in the Works

One major tell: acquisition of www.tesla.com
By Jenn Gidman,  Newser Staff
Posted Feb 23, 2016 12:30 PM CST

(Newser) – Tesla Motors is more than just cars—and with its most recent domain-name acquisition, it may soon get a new company name to reflect that, Business Insider reports. On Saturday, CEO Elon Musk tweeted: "Just wanted to thank Stu G for tesla.com. Know it meant a lot to you. Will take good care," referencing the long-sought-after URL that had been held since 1992 by a guy named Stu Grossman, a Silicon Valley engineer and Nikola Tesla devotee, Gizmodo notes.

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So why is the fact that traffic from www.teslamotors.com is now directing to the new domain important? It indicates Musk's company may be getting serious about its Tesla Energy brand, which includes its Powerwall and Powerpack energy-storage technologies. An overall name change to simply "Tesla" would highlight just how serious it really is about this new channel—and possibly others in the future. (Read more Tesla stories.)

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