After Troublesome Year, Juul Makes a 'Right-Size' Move

E-cigarette maker will slash 16% of its workforce, per a company official
By Jenn Gidman,  Newser Staff
Posted Nov 12, 2019 11:22 AM CST
In this Dec. 20, 2018, file photo, Juul products are displayed at a smoke shop in New York.   (AP Photo/Seth Wenig, File)

(Newser) – Due to the public's "lack of trust" in the vaping industry, Juul cut four of its fruit- and dessert-flavored products last month. Now, confirming rumors from last month, the e-cigarette maker says it will cut 650 jobs, or about 16% of its workforce, reports the Wall Street Journal. Juul will also make slashes in marketing and government affairs in an attempt to cut spending by $1 billion, the official adds. Per the Mercury News, the company will also phase out its chief marketing officer role. In a statement, Juul notes the moves are being made to "right-size" the company. "This reorganization will help Juul Labs focus on reducing underage use, investing in scientific research, and creating new technologies while earning a license to operate in the US and around the world," CEO KC Crosthwaite says in the statement. (Read more Juul stories.)

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