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The 'Peloton' Fight Is Far From Over

Actress Monica Ruiz is now in an Aviation Gin commercial
By Neal Colgrass,  Newser Staff
Posted Dec 7, 2019 10:00 AM CST
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(Newser) – The so-called "Peloton Girl" is back and apparently needs a good, stiff drink—or at least that's how she's portrayed in a new Aviation Gin commercial, Marie Claire reports. It opens with the actress, Monica Ruiz, looking traumatized before she and two girlfriends toast "to new beginnings." Ruiz downs her martini in one shot, prompting one friend to quip, "Here you go, take this too," and pushing over her own drink. Seems Ryan Reynolds and his people at Aviation Gin found Ruiz after she appeared in a Peloton commercial that was widely panned as sexist. In that one, she played a skinny housewife who feverishly tried to get "in shape" after her husband gifted her a Peloton stationary bike. For more, including Peloton's response:

  • Reaction: Supportive quotes are appearing on Twitter, like "This should be used as an example of how social media ads should be done in the viral culture age" and "Okay someone on your team deserves a raise," per Today. Of course, there's dissent: "She must had [sic] seen Green Lantern," quips a commenter on YouTube.

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